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Emilia Vidadievna

Not a Necessary Evil: Why Founders Should Embrace Sales

I never paid much attention to the story until I had the chance to chat with several startup tech founders at a seminar. 

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The Triumvirate: A Catalyst for Social and Economic Development

These three remarkable gentlemen, known as the "Triumvirate," carried The North Carolina Mutual Life Insurance Company to unprecedented success. 

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Social Media and the Future - Trends in 2021 and Beyond

If there’s one thing the last year has taught us with Covid-19, it’s that our lives will never remain the same again, ever!

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The Ultimate Marketing Strategy for Startups

Did you know that 90% of startups fail, most of them dying within the first year? This implies that learning how to successfully and cost-effectively sell oneself is essential.

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At What Point Does Sales Own Lead Generation?

Over and over, I hear the same issue. Marketing is handling all aspects of lead creation and distributing the leads to sales.

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Levi Strauss: A Life of Originality, Business Integrity, and Philanthropy

We try to follow the dictates of an era, but who among us has never owned a pair of jeans? Or a better question yet, who doesn't have a pair of jeans that we keep coming back to like a comfort blanket?

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Margaret Knight: Empowered American Female Inventor

Anyone who has ever carried groceries from the grocery store or packed a lunch for work or school may be familiar with Margaret Knight's invention, the flat-bottomed paper bag. This was the most well-known of Knight's inventions, which she patented in 1871.

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B2B Social Selling: The Art and Science

Let’s play a game, shall we? Put a finger down if you have an active social media account. I bet 97% of you put your finger down. A study done shows the number of people using social media from 2010 to 2018 increased by 23%.

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Men and Women's View on Entrepreneurship: Is It Really That Different?

While we are working to ease it, the gender gap (particularly as far as entrepreneurship is concerned) continues to expand

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How To Write ‘Can’t-Wait-To-Open Emails: Improve Your Readability

It's never been more critical to send high-quality emails and content. Inboxes are jam-packed, and the number of competing emails is staggering. How will you ensure that your content gets read and that you achieve your objectives?

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How to Harness The Power of Video Marketing

Over the years, a big part of content marketing shifted to video streaming. There is no question that video’s popularity has exploded and will continue to be extremely popular in the years to come. 

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10 Useful Tips on How to Take Advantage Of Email Marketing

Many professionals feel that email marketing is on death row due to the growth of social media. But even combining the two most popular social media platforms, namely Facebook and Twitter, direct email marketing impressively gains converts 40% higher.

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What Makes a Top Marketing Executive?

Do you want to be among the movers and shakers of the marketing world? Then you better start thinking big and aim high to grab one of those rare-to-find executive seats. 

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Growth Hacking vs Growth Marketing: What's The Difference Anyway?

If there was an award for Buzz Phrases, I believe "growth hacking" would have quite an impressive collection of plaques by now. 

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Sales-Marketing Alignment: A Step By Step Guide

In your firm, marketing and sales serve two vital functions: obtaining new customers and nurturing existing ones. Both have the same end goal: to make more money.

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How To Stay Ahead of the Curve: A Guide To An Effective Sales Approach

Sales is not a sprint but a marathon. You have to stay motivated to have the stamina to win.

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Marketing Misconceptions: What Early-Stage Tech Entrepreneurs Should Watch Out For

In the minds of many business people, marketing is just selling on a greater scale. But in reality, what is marketing, anyway?

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Leo Baekeland: The King of Plastics

Ever wonder why, when cooking, the plastic parts on your pots and pans don't burn?

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Alfred Nobel: Peace-Loving Founder Makes Everything Go Boom!

It’s amazing what we can find out in history when it comes to inventions of things that have shaped the world into what it currently is.

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