Etho Case Study

BACKGROUND

‍

Please describe your company and position.

‍

I am the Founder / Industrial Designer of ETHO, llc

‍

Describe what your company does in a single sentence.

‍

ETHO | Product Development helps founders, startups & SME's bring 0:1 products to market with decisive end-to-end support - for comercially viable, manufacturable & profitable results.

‍

‍

OPPORTUNITY / CHALLENGE

‍

‍

What specific goals or objectives did you hire AI bees to accomplish?

‍

• LinkedIn - Inbound / Outbound outreach
• Email campaigns & outreach
• LinkedIn content & posting

‍

‍

SOLUTION

‍

‍

How did you find AI bees?

‍

Other

‍

Why did you select AI bees over others?

‍

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

‍

How many teammates from AI bees were assigned to this project?

‍

2-5 Employees

‍

Describe the scope of work in detail. Please include a summary of key deliverables.

‍

LinkedIn - inbound / outbound marketing & outreach:

• Making hundreds of new connections per month for more visability to my profile.
• Communicating & messaging on my behalf to warm up prospects / leads.
• Setting up conversations with LinkedIn connections to nurture leads.
• Providing informative assets & content to inbound & outbound outreaach.
• Using both regular and sales naviagtor accounts for wide reach of messaging.
• Conecting with over 2K indidividuals - widening my LinkedIn audience

Outreach / Campaign strategy:

• Refining messaging to be clearer and more effective in overall delivery.
• Helping identify key language and how to improve developing leads.
• Adjusting Ai settings in personalized platform to target ideal customer profiles
• Modifying approach over the years to provide a more dialed strategy.
• Multiple outreach strategies at once, to learn from differences.

Ai Support:

• Leveraging Ai filters to customize account to my business needs
• Using Ai agents and algorithms to create personalized outreach
• Generating post content & writing assistance for Linekdin
• Crafting messaging tailored to my audience

Email campaigns:

• Cold email campaign support to reach further audience
• Setting up multiple email accounts to avoid spam guards
• Support with follow up emails to nurture leads / prospects
• Improving messaging to be more compelling & direct

Organized Leads platform:

• Click Up & Excel Sheets organized for my company profile

‍

‍

RESULTS & FEEDBACK

‍

‍

What were the measurable outcomes from the project that demonstrate progress or success?

‍

• Increased overall outreach (Wmail & LinkedIn) - 10x my ability as an individual
• Improved rate of posting 3x per week for LinkedIn visibility
• 4X more conversations & interest in my company from prospects / leads
• 4X more connections on Linked in that prior to Ai Bees campaign
• 18,000+ message & email connections altogether, increasing company visibility
• Faster replies from potential customers with more interest

‍

Describe their project management. Did they deliver items on time? How did they respond to your needs?

‍

Yes - Ai Bees team met all deadlines, were extremely puntual and practive with a professional attitude & best practices. Ai Bees team always suggest great ways to improve outcomes & results. The individuals assigned to my campaign were always very supportive, helpful & inquisitive. I always felt Ai Bees had my company in their best interests & deploying ways to increase my odds of future success. I greatly appreciate the Ai Bees team and the work they did to accelerte my business metrics.  - the amount of horsepower Ai Bees provided my business in the background, allowed me to focus and improve on a daily basis, knowing a full team of experts were handling the essential work that drives better results

‍

What was your primary form of communication with AI bees?

‍

• Virtual Meeting
• Email or Messaging App

‍

What did you find most impressive or unique about this company?

‍

I found the Ai Bees team had a great ability to build from productive patterns or identify obstacles they were able to effectively pivot from and always improve output. The entire team was very insightful and found solutions to increase favorable results. Their coordination & personability made Ai Bees very easy to work with throughout our collaboration. Ai Bees is very detail oriented team of problem solvers that have their clients best interest in mind to establish a strong foundation for marketing & outreach.  This company & the team that supported my business truly care about results and exponential outcomes. They always put their best efforts forward to help me accelerate day after day, from the beginning (2+ years). Their organization and level of professionalism was the team I needed to elevate my business.

‍

Are there any areas for improvement or something AI bees could have done differently?

‍

no

‍