Mazars Consulting GmbH Case Study

Mazars Consulting GmbH
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Mazars Consulting GmbH Case Study



AI bees are very flexible and ready to learn. They’re able to listen to what partners are telling them and take the necessary risks to improve.

Rainer Fuchs

Rainer Fuchs


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How AI bees Marketing Audit Provided Qualified Leads for International Audit, Tax, and Advisory Firm

Mazars Consulting GmbH



Introduce your business and what you do there.

I’m the Managing Director at Mazars Consulting, a tax consulting business. We provide two types of service: Process Automation and Robotics; and General Finance services, such as Risk Management.

Opportunity / Challenge

What challenge were you trying to address with AI bees?

We needed help with market research, so we hired AI bees.


What was the scope of their involvement?

AI bees produces the personal data of our targets, which includes LinkedIn profiles, email addresses, and telephone numbers. The team then runs communication cycles to approach potential targets like risk managers, internal audit managers, or finance managers. There are different ways to do it, one of which is to present me in a story to trigger a conversation on LinkedIn. We’ve made a logical construct on how the conversation could run and, in the end, shifted from LinkedIn correspondence to personal communication through phone or emails. After a certain point, I intend to continue what they’ve begun and will have the team hand over what they’ve accomplished.

What is the team composition?

The Project Manager is my main point of contact. There are, in total, 3–4 people working on the project.

How did you come to work with AI bees?

Two years ago, I ran some interviews with similar firms. I decided to go with AI bees because our conversation made me feel very hopeful and confident.

How much have you invested with them?

I’ve spent 13,500 € (approximately $16,000 USD).

What is the status of this engagement?

The engagement began in May 2020 and is still ongoing.

Results & Feedbacks

What evidence can you share that demonstrates the impact of the engagement?

There has been an upturn in the last six months, and they’ve since become accustomed to working at a very professional level with my team.

How did AI bees perform from a project management standpoint?

Their services are meant for short-term material projects and not for large, long-term projects, but AI bees has been very willing and able to learn. They’ve improved greatly and are good listeners; we give weekly feedback and they adjust their methods accordingly. We mostly communicate using Microsoft Teams, but we sometimes hop on calls.

What did you find most impressive about them?

AI bees is very flexible and ready to learn. They’re able to listen to what partners are telling them and take the necessary risks to improve. What they’re doing is better than being rigid and not able to change in the long run.

Do you have any advice for potential customers?

The more you listen, the more you will understand.

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