Purple Case Study

Purple
Information Technology & Services
Company
Case Studies /
Purple Case Study

Industry

Information Technology & Services

"The engagement has led to significant numbers of meetings from multiple organizations, exceeding our business goals."

Rich Ellor

Marketing Operations Manager

Overall Rating:

5.0

Scheduling

ON TIME / DEADLINES
5.0

Cost

VALUE / WITHIN ESTIMATES
5.0

Quality

SERVICES & DELIVERABLES
5.0

NPS

WILLING TO REFER
5.0

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How AI bees' AI-Driven Lead Generation Resulted in 200 Appointments for Data Solution Provider

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Background

Please describe your company and your position there.

I'm the Marketing Operations Manager for a SaaS company that specializes in making physical spaces intelligent.

Opportunity / Challenge

For what projects/services did your company hire AI bees, and what were your goals?

We're a channel business with some big partners. Our challenges was that we only had a few key contacts at these larger partners. AI bees allowed us to expand our reach within these organizations and speak to more people within their sales teams.


Solutions

How did you select Al bees and what were the deciding factors?

AI bees reached out to us and after a demo I was suitably impressed to go ahead.


Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We discussed with AI bees our target audience and personas. We were also required to fill out a questionnaire in relation to our messaging.

How many resources from the Al bees team worked with you, and what were their positions?

AI bees is always on hand to do a lot of the heavy lifting initially. We mainly dealt with our account manager. However, the sales director also stayed involved for a few months after we onboarded to iron out any issues that we had.

Results & Feedbacks

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We achieved over 200 meetings with key sales people at our channel partners, enabling us to educate them about what we do.

How effective was the workflow between your team and theirs?

Initially we had a weekly meeting but were able to push this out to monthly as we got more and more to grips with the solution.

What did you find most impressive or unique about this company?

It allowed us to prospect at scale using LinkedIn.

Are there any areas for improvement or something they could have done differently?

The things that I would have mentioned previously have been resolved in recent updates for example being able to perform a Sales Navigator search within the app.

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