Purple Case Study

Background
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Please describe your company and your position there.
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I'm the Marketing Operations Manager for a SaaS company that specializes in making physical spaces intelligent.

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Opportunity / Challenge
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For what projects/services did your company hire AI bees, and what were your goals?
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We're a channel business with some big partners. Our challenges was that we only had a few key contacts at these larger partners. AI bees allowed us to expand our reach within these organizations and speak to more people within their sales teams.

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Solutions
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How did you select Al bees and what were the deciding factors?
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AI bees reached out to us and after a demo I was suitably impressed to go ahead.

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Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
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We discussed with AI bees our target audience and personas. We were also required to fill out a questionnaire in relation to our messaging.

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How many resources from the Al bees team worked with you, and what were their positions?
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AI bees is always on hand to do a lot of the heavy lifting initially. We mainly dealt with our account manager. However, the sales director also stayed involved for a few months after we onboarded to iron out any issues that we had.

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Results & Feedbacks
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Can you share any measurable outcomes of the project or general feedback about the deliverables?
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We achieved over 200 meetings with key sales people at our channel partners, enabling us to educate them about what we do.

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How effective was the workflow between your team and theirs?
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Initially we had a weekly meeting but were able to push this out to monthly as we got more and more to grips with the solution.

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What did you find most impressive or unique about this company?
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It allowed us to prospect at scale using LinkedIn.

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Are there any areas for improvement or something they could have done differently?
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The things that I would have mentioned previously have been resolved in recent updates for example being able to perform a Sales Navigator search within the app.