Best B2B Sales Outsourcing Guide for 2022

Best B2B Sales Outsourcing Guide for 2022
Updated date:
Apr 18, 2022

What's the most effective approach to boost revenue and market share? Of course, it's B2B sales outsourcing!

The benefit of outsourcing sales is that it allows you to expand your pipeline and revenues without incurring the costs of having a full-time team. You only pay for results. What's more, outsourcing allows you to have instantaneous access to new regions and accounts without incurring the fixed expenditures of hiring salespeople and assigning them to new territory.

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How does Sales Outsourcing work?

Outsourcing is when a corporation outsources parts of its sales process to other employees or organizations. Suppose your internal staff lacks the time, resources, or expertise to conduct all of your sales activities in-house. In that case, it's ideal to outsource your sales and marketing initiatives to a third party.

Outsourcing allows your own team to concentrate on higher-level tactical activities or strategies while maintaining greater flexibility. We're currently in a global position where businesses are trying to save on labor and other non-essential expenses. The most excellent answer is to outsource sales and marketing.

Why do Sales Outsource?

Without taking you away from your business, an outsourcing provider may fill in the gaps by providing the necessary expertise and experience at a low cost.

An outsourcing company can fill in the gaps without drawing you away from your business by offering the essential skills and experience at a moderate cost.

Here's an example: Outsourcing sales development has an impact on your account executives.  As a result, SDRs will request entirely different materials than your account executives are accustomed to.

Why? - Account executives concentrate on meeting discussions. They give a detailed description of the product and its benefits. SDRs, on the other hand, are primarily concerned with securing such a meeting. If you don't consider this strategic, you might not be patient enough to listen to their difficulties, feedback, and objections.

1. Reduce Overhead Expenses

For any company, sales is a significant expense. When it comes to cutting direct costs, rep salaries are often the first item that comes to mind. Finding a strategy to cut payroll costs has become necessary for running a successful business in this challenging economic environment. You can reduce your overhead costs by outsourcing and focusing the time and money that would otherwise be spent in-house on something else.

You can reach a larger audience for less cost by outsourcing. Rather than concentrating on one or two markets, diversify your portfolio. It allows for greater specialization across the board and frees up resources better spent where they're needed most - on the product and sales funnels.

With the help of an external organization, you can save your overhead costs by up to 50%. Even with a minimal sales team, you might achieve incredible results even faster.

2. Generate leads in a Systematic Manner

This is the most outsourced part of the sales process. Inbound sourcing services identify and prequalify named target companies and real buyer personas based on your company's ICP.

Cold calling and email prospecting agencies (outbound lead generation) and SDR services (sales development) are tapped to qualify, follow up on, and nurture leads through email and phone, as well as to uncover quality prospects for your account.

3. Finding a Product/Market Fit

What are their true pain points? What other options (internal and external) do they have to alleviate their sufferings right now? How well does your solution blend in with the rest of the group? Is there a strong competitor? Would the product fit the target market?

These are some of the questions whose answers fall into the expertise of an outsourcing agency. As part of your Go-To-Market plan, every new market you wish to penetrate requires a product/market fit assessment (geographically and target segment). Selling well in your native country does not automatically imply that you will be able to expand worldwide.

By speaking with genuine buyer personas within their Ideal Customer Profile(ICP), firms can realign their existing value proposition to market specifics by outsourcing sales.

4. Free Up Time of your Sales Team

An SDR typically stays for 1.5 years. Unfortunately, 15% of active company employees who get promoted after less than a year fail in their new capacity and are terminated from the company! 

Outsourcing helps companies avoid this and benefit from the experience of seasoned SDRs while also impressing potential clients. You can avoid wasting your team's time on manual data entry activities, which is a waste of their essential skill set.

The average sales representative spends about 3 hours each day on administrative work, but that's not their forte! As a result, outsourcing companies can help you free up this squandered time so that your salespeople can focus more carefully on generating income.

You also save money because you're hiring people who are already experienced, know your business model, and have put their profits towards the essential tool.

5. Can Help Hurdle Technology Constraints

You can upsurge technology limits with the appropriate marketing. This aid is priceless for those wishing to promote new products or services in today's competitive market via social media channels. Because they operate globally, outsourcing is an excellent technique to assist you in overcoming technology challenges. 

Furthermore, the facts placed in front of your company's reps will make it easier for them to sell because they can produce more appealing pitches and build stronger relationships with prospects.

6. Tap into a wealth of Data!

Investing in the most up-to-date sales tools combined with extensive knowledge can help businesses increase earnings. Outsourcing agencies automate sales in your organization and deliver leads, so the data is simply a click away. This way, you can concentrate on closing business rather than doing the same things over and over again. 

7. Sales Growth is Powered

Outsourcing personnel accelerates your company's growth. Of course, sales are dependent on various things, but investing in the proper team members and developing a successful plan makes it easier to close deals faster than ever before.

Outsourced sales and marketing allows you to design your plan and then build it from the ground up with the assistance or supervision of a trustworthy outsourced partner. Outsourcing is typically faster than doing everything in-house, allowing teams to focus on more critical tasks while also conserving resources that would otherwise be wasted.

8. Scalable Outsourcing Services

Sales outsourcing services, especially if you're seeking flexible and scalable solutions, can be a terrific way to get the most out of your company with a competent workforce. This is because outsourced enterprises will have more flexibility than in-house resources when it comes to responding rapidly to new markets.

If you're having trouble finding new consumers for your company, don't worry – outsourcing to third parties can help! They identify your best-fit market, and it will save you time and work by reaching out to the relevant clients and focusing on relationship building.

9. Explore the Forest

It's easy to get locked into the same old pattern as a B2B business owner. You may continue with the same techniques that you know work out of familiarity, necessity, or a combination of both, without investigating alternative options.

You often assume you know your firm so well that you fail to see the broader picture—the forest—for all of your weed-whacking. You may think you understand your audience, but you can't put yourself in their shoes. You may be too close to your product to be able to separate your emotions enough to see it through the eyes of your client.

How much does Sales Outsourcing cost?

While hiring an outside team may appear costly, consider the costs of increasing your in-house staff to do the duties you're contemplating outsourcing.

Examples of in-house costs include:

  • Insurance and retirement benefits.
  • Commissions and bonuses.
  • Management and employees' sales tool stack subscriptions.

Let's say a sales rep's average income plus benefits is roughly $70,000, and a manager's average compensation (plus perks) is $140,000. 

When you outsource some of your sales functions, you can keep your team smaller while adjusting your sales outsource cost on an as-needed basis. If you are looking for a dedicated extension of your team, outsourced sales gurus often charge $1,500 to $5,000 per project or $8,000 to $15,000 per month (or more if you're an enterprise). You would spend about the same amount of money on an in-house sales manager as you would on a full-service team.

Why Should You Outsource in 2022?

1. New Ideas

You may need a third-party viewpoint on your work from time to time, as well as new market ideas. Because they work with a range of businesses, they have a better understanding of the market. 

As a result, they can approach the market from a variety of perspectives. Outsourced B2B firms ensure that your present target market is expanded in the most efficient way feasible.

2. Fast and efficient market entry

If you have a fresh new team and want to get into the market as quickly as possible, collaborating with an outsourcing firm is the best option. If your sales team lacks experience, you might benefit from the skills of outsourced marketing agencies. Working with a professional team is essential, especially if you are a new business owner with limited time and resources.

3. It's a lot easier to manage.

Because you won't be managing a complete team if you outsource your marketing needs, you'll have fewer responsibilities. The outsourced company will handle it. 

All you have to do now is stay in touch with the outsourcing company. Businesses that specialize in outsourcing can supply you with a reliable and cost-effective marketing/sales service.

The Final Note

If you're wondering whether to outsource or retain things in-house, pondering the insights in this article is a good place to start. It would be best to weigh all of your options before deciding on the best solution for you. While keeping things in-house offers you more control, outsourcing allows you to be more flexible, save money, and reduce risk.

Hiring, onboarding, coaching, process creation, and high-yielding sales abilities are all included in outsourcing. Collaboration with a third-party sales supplier can help you increase current revenue while also introducing new revenue streams. You can accomplish your goals more quickly and successfully than you could on your own.

We can help you either supplement your current in-house team or outsource your sales process. The ideal outsourcing firm will develop a sales and marketing platform that can be managed and handed over to the organization. This will eventually become the cornerstone of your sales and marketing operation's long-term success.

We design a marketing and sales strategy customized to your company's needs through our B2B Sales and Marketing organization service. We are strategic thinkers who are also incredibly creative, and we believe that everything we do should be done with imagination.

Don't worry if you're having problems acquiring new customers for your business – AI-bees (we are a proud global awardee for digital marketing!) is here to help! 

All that's left for you to do now is make a decision.

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