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Sales reps are not only maneuvering a minefield of savvy buyers and facing armies of hungry competitors but they are also hammered with a bombardment of misinformation, which includes:
- Conflicting evidence out there concerning the best techniques to generate leads.
- Vastly overrated case studies that worked for XYZ Company had thousands of existing buyers and would have improved sales despite the approach used.
- It also doesn't help that every specialist or expert insists that their lead generation approach is the "cream of the crop" for increasing B2B sales.
The "sad" truth is:
You'll need to personalize your strategy to your company's, product/ service's, and buyer's DNA.
So, how do you go about resolving this?
By rejecting the self-serving horns and using the following lead-generating ideas and tactics.
But let's start with a definition of digital marketing and B2B lead generation.
What is the definition of lead generation in digital marketing?
The lead generation process in digital marketing is all about discovering your potential clients and cultivating their interest in your company's products or services. When those prospects show interest, we refer to them as qualified leads.
What about B2B lead generation?
Sales funnels are at the heart of B2B lead generation. ToFu, MoFu, and BoFu are the three main parts of the funnel.
Business-to-business lead generation, abbreviated as B2B lead generation, identifies companies that sell primarily to (drumroll please)... other companies.
This is not like business-to-consumer (B2C) lead generation, which involves directly selling products and services to customers.
A thousand-mile journey begins with a single step. B2B lead generation is the first stage in a standard marketing funnel or sales process.
It entails gathering information on a potential customer, such as name, email, company name, and job title, tailor communications and turn the prospect into a lead.
But why should you convert visitors into leads in the first place?
What are the advantages of lead generation?
For most companies, one of the real benefits of lead generation is increasing sales. However, an excellent lead-generating plan can help your business in other ways.
The following are some benefits of lead generation:
Lead generation, of course, can provide much more than what I've discussed so far. And if you don't generate more leads, you won't be able to attract as many new clients, which will directly influence your sales.
What methods should you use to generate leads?
You can engage in a variety of lead generation activities to generate new company leads. Many of these fall into one of the five lead generation areas listed below:
- Email marketing is the process of communicating with your email list to generate new leads.
- When people visit your website, you want to get their attention.
- Using social media to attract new clients is known as social media marketing.
- Content marketing is developing and distributing content to generate leads.
- Search engine optimization (SEO) incorporates keywords into your website to get organic traffic from search engines.
You can subdivide further each of these categories into the following unique lead generation tactics.
Boost Your Business's Growth with the following Lead Generation Activities:
- Offer free templates
We all utilize some kind of template to make our daily tasks easier. Here are a few good examples:
Creating a template for your guests to use is a terrific approach to foster good relationships that could lead to them purchasing one of your items if you're looking for lead generation ideas.
Consider what your prospects would find most valuable in their daily lives and create a basic template to give away for their contact information. You'll be astonished at how effective this strategy may be.
- Attend Webinars
Webinars are excellent lead generation ideas that can help you increase sales and sign-ups. You don't even have to come up with your own to make it a tremendous hit.
Collaborate with a like-minded brand (not a competitor) to hold a collaborative webinar that your target consumers find extremely useful.
You can develop an excitement for your webinar by promoting it on your blog, social media, and newsletter, and encouraging people to sign up for a space via a high-converting landing page or opt-in forms.
Add a countdown timer to your opt-in to create a sense of urgency, and you'll get an extra jump in leads.
- Use surveys
You can quickly get leads and user information by surveying your audience. It also doesn't take long to set one up.
Determine the type of data you want to collect from your survey, then create a quick survey with your questions.
On WordPress, you can easily construct a survey form to include in a post or landing page. Once it's ready, you can reach out to your target audience for feedback.
Consider introducing a prize draw as an incentive as a great hack to get more survey responses.
- Encourage people to take advantage of a limited-time offer
Did you know that by offering limited-time specials, you may use countdown clocks in your lead-generating strategy?
A countdown timer is a lead-generating idea that instills a sense of urgency in prospects and urges them to shoot before the timer runs out. You can also use it on your website as a pop-up, slide-in, or even a floating bar at the top. Simply add a timer, your offer, and an exciting call to action.
Check out this page for detailed instructions on how to add a countdown timer to WordPress.
- Offer free tutorial videos.
Not everyone gains knowledge from reading blog entries. Likely, many of your customers learn visually. To target those prospects, including videos on your list of lead generation ideas is an excellent decision.
If you have many how-tos, why not transform one of them into an easy-to-understand video tutorial that visual learners will love?
Simply record your screen with a voice explaining the instructions as you illustrate each step to make the video. Then, you can add a call-to-action to collect email addresses from visitors who want to learn more.
If you want to keep growing your company, you'll need to generate leads. If you're a strategic thinker, you'll want to put the finest tactics in place and use the most excellent tools to achieve your goals.
The recommendations in this post will help your business generate leads quickly.