Cold Outreach In The Era of 8-Second Attention Spans

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Are you tired of collecting lists of high-quality leads, building a cold emailing plan, and receiving no response?

Is there any chance you'll be able to convert even one of those leads into a customer? Is all your hard work into collecting those email addresses for naught?

 

I spent many years cold-calling hundreds of thousands of prospects. I have experimented with various approaches and concepts to figure out what works. Here are some of the greatest cold email advice I've ever across:

  • Have a profile picture

To please the email gods, you'll need to add a bit of humanity to your domain. Add a signature and a profile photo to do this. Go to your Gmail settings and scroll down to "Signature" under the General tab to add a signature. You'll notice "My picture" above it, where you can change your profile picture.


2. LinkedIn outreach

The average response rate to Linkedin messages is 85 percent. It is three times higher than the average email response rate.

To put it another way, LinkedIn is prospering, and every B2B sales team should be using it to create leads.

89% of B2B marketers use LinkedIn for lead creation, according to a LinkedIn survey. It's not surprising. Here's the best part:

According to 62 percent of B2B marketers, LinkedIn is effective at generating leads.

This shows that LinkedIn suits B2B lead generation; the cost per lead is 28% lower than Google AdWords.


So, to answer your question “Does LinkedIn Cold Outreach work?”

YES.

 

3. Reach out to C-suite prospects

84% of C-level and VP-level buyers use social media contact to influence buying choices.

Social media influences executive buying decisions.

According to a white paper sponsored and released by LinkedIn,

“75% of B2B buyers and 84% of C-suite use social media to make purchasing decisions,” (Social Buying Meets Social Selling, Kathleen Schaub, April 2015).

  

4. Compelling subject lines

Your consumer must visit your website to make a transaction. They must first open your email to click a link. And you'll need a captivating subject line if you want people to open your email.  

Question-based subject lines have a 10% greater open rate than non-question-based subject lines. (Yesware )


A subject line is the first thing prospects see when it comes to your email or message. It has the potential to shape the whole character of next encounters. Even though it is only a few words long, It is the most crucial part of your cold email.

5. Make the introduction unique.

Customers today want you to understand who they are and what they want. You should focus on advertising personalization to match these expectations. Drive client engagement, and increase customer retention.

Personalize your emails or messages as much as possible. But if you don't have time to write a personalized message for each individual on your database. Use customization techniques like using a customer's first name as an email salutation.

Take a look at what businesses have to say about personalized emails:


6. Call to action

It's time to send your message. You've done your homework. The first line is one-of-a-kind. You've even got a snappy "why you, why now" phrase. You're about to let it loose, but something doesn't feel quite right...

It’s your call to action.

Should you request a certain meeting time instead? How about starting a conversation? Or, should you inquire whether they're interested? 

You've been looking at a draft email for minutes. Finally, a trembling palm presses the Send button. A sigh of relaxation escapes your lips. You can't, yet, let it go. Are you curious about the ideal CTA for cold emails?

For cold outreach, the Interest CTA is the most effective call to action. This represents an effective prospecting strategy: selling the discussion rather than the meeting.

The following can be a great email call-to-action example when asking for permission:



7. Open and reply rates by day.

What is the most suitable time to send your cold outreach?

The day of the week is important. Data may be particular to the individual circumstance, much like time. So, pay attention to your audience and their routines.

Tuesdays and Thursdays is when more people open emails at a higher rate.

The different days might be confusing. But, the pattern points to a Tuesday through Thursday workday.  It advises avoiding email outreach on weekends.

 

8.The Best Time to Send Email

 

It doesn't matter if it's in the morning, noon, or the early hours of the night. When is the best time to conduct an email outreach campaign?

As before said, it varies by industry, demographic, and a variety of other factors. Here's a quick breakdown of when many industry experts believe is the greatest time to start email outreach.

Intercom discovered that the optimal time to send emails is between 10 a.m. and 2 p.m.

The data corresponds to when most people start and end their days and have the most time to check their emails.

The following are important transition times that tend to function best:

  • 8 a.m. is an excellent time to catch those who check their emails first thing in the morning.
  • Lunch break begins at 1 p.m. and ends at 1 p.m.
  • People need a pick-me-up around 4 p.m. to get through the last hour of the workday.
  • 6 p.m. occurs during/follows an evening commute.
  • People are more likely to be online during these hours.

 

But, it is clear that there is no agreement on the best day or time to send emails.  These marketing guidelines provide a good platform on which to build. But there are no hard and fast rules when it comes to sending emails. Instead, you must learn about YOUR target audience and what works for them.

 

9.  Most responsive time of the month

The 4th of the month, or at least close to the beginning of the month, is the optimal time to launch your email campaign. 

Many people receive their paychecks towards the end or the beginning of the month. Thus, this is a logical conclusion.

The beginning of the month is a good season for marketers because both the impulse and the money to buy are there.

It is also good to remember that. People are unavailable during the holidays and may not have time to focus on your email.


 10.Spam trigger words

Even though your reputation is great, the email content itself might get you in trouble. It's no surprise that some terms set off email spam filters.

Below are top spam words to avoid:



Wrap up

Whatever the hour, day, or frequency... You've lost your clients if your message isn't attention-grabbing.

Always keep in mind that in an email, you only have 8 seconds to grab someone's attention.

Given that the average reader scans 250 words per minute. You only have around 40 words to establish a memorable first impression.

You can test, and test some more to figure out which factors are best for you. It's all about experimenting and finding the ideal mix.


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