82% of marketers use email marketing in their strategies.

If you ask me, that’s a pretty steep number to back up its effectiveness. 

Email marketing remains relevant simply because when you take your first dive into the internet, the one account that unlocks all the other platforms for you is an email address, allowing businesses of all sorts to reach you.

You’ve been using your email to secure your accounts, track transactions, subscribe to newsletters, and more.

Given the significance it provides based on your personal experience alone, email marketing undoubtedly remains powerful in terms of marketing.

While many trends in the field rise to promise better results, nothing beats the high reward that email marketing provides.

It truly is a strategy that transcends trends!

Find out why in this article and unlock its full potential for your business.

What is email marketing?

Email marketing is a potent marketing channel. 

The simple reason is:

It’s a direct and digital marketing tactic that uses email to advertise your company’s goods and services.

Adding it to your marketing automation initiatives can help increase awareness of your most recent products or offers to your customers. 

Marketing emails can help you find leads, enhance brand recognition, and build and maintain customer connections to establish trust and loyalty.

A Brief History of Email

What’s the most common tool available for businesses?

If you answered the email, you’re right!

I’m sure you’re familiar with email and its basics. But let’s go back and explore its history to understand why it remains relevant.

Email has become a crucial aspect of business operations, providing a cost-effective and convenient way to generate leads and communicate with others.

And speaking of history, check out this infographic for a quick rundown:

History of email marketing Infographic

I know I said it’s a strategy that transcends trends, but many still doubt that email remains effective and relevant. Is email marketing outdated? Find out below:

Is Email Marketing Outdated?

Because of how marketers personally reach you, you might have the wrong idea about the popularity of email marketing. 

Do you think social media is paving the way for it to be obsolete?

Although social media has become more popular recently, email remains the most preferred communication channel. The majority of people use email,  according to data, and that number rises yearly.

Graph of email users worldwide from 2017-2024

Additionally, you control the connections with email marketing—algorithm changes won’t hurt your reach compared to how social media works.

Need more convincing? 

Four out of five marketers believe they’d rather give up social media than email marketing.

By now, we’ve established that email marketing remains relevant. Indeed, there are deeper reasons, right? Here’s why email marketing is important for your business:

Why is Email Marketing Important?

You’ve become familiar with email marketing, but we have yet to discuss why it’s crucial for your company. 

Email remains the most efficient tool for nurturing leads and enhancing client loyalty despite the increasing popularity of social media and the problem of unwanted spam emails.

While the technology is over 50 years old, it’s highly customizable for a low cost, making it perfect for businesses of all sizes. 

For an idea of how email marketing is important to businesses, check out the following email marketing statistics:

Statistics on the importance of email marketing

Compared to other channels, with email marketing, you’re directly reaching a prospect in their inbox—three words: COST-EFFECTIVE, PERSONALIZED, and EFFECTIVE.

Long story short, email marketing remains relevant and effective even in the age of social media marketing. Let’s dive deeper into the advantages and disadvantages of email marketing: 

Advantages of Email Marketing

Aside from the abovementioned pros, email marketing allows you to achieve multiple things, stretching from driving traffic to your webpage to building relationships with your audience.

With this strategy, you’re not limited. Personalization and targeting users based on their demographics are also included. 

Disadvantages of Email Marketing

Just like any other thing, email marketing also comes with risks.

These involve the risk of spamming, needing to understand the importance of having a good mailing list‍ (or learning the hard way), and having difficulty getting people’s attention‍. 

Don’t worry! None of these are impossible to fix; you just have to do the right things and use the right tools. 

I’m sure all these talks about why email marketing is so good excite you, so let’s talk about what it brings to the table. 

Benefits of Email Marketing

Benefits of Email Marketing

Brand Awareness

How many company newsletters have you unsubscribed from?

A one-to-one conversation benefits the businesses you allow to stay in your inbox. 

Unlike social media, where it is not guaranteed that someone has seen your message, emails can help you stay relevant in your subscribers’ minds. 

Increase Customer Loyalty

What channel allows you to interact with your customers continuously?

If you said email, then you’re correct!

This constant communication lets you keep your consumers updated with the latest products and promos, which they appreciate. 

Keeping your customers loyal is way cheaper than acquiring new customers! It may be time to leverage email marketing to increase your customer loyalty.

In fact, retaining a new customer costs five times more than keeping an existing customer.

Cost of Customer Acquisition

Increased Traffic to Your Website

Let’s say you published a post and would like your target audience to read it; the best way to do this is to email your list of subscribers.

This can also help keep your subscribers engaged by driving traffic to your website, like hitting two birds with one stone! 

This should work if you include a call to action (CTA) in your emails so subscribers can click and visit your webpage.

Reaching the Right People at the Right Time

You can access emails anywhere: your phone, computer, tablet, etc. 

When trying to send the right message, it’s also essential to send it to the right person at the right time. 

Email marketing makes that easy, as you’re constantly in front of your target audience.


Email marketing might be perfect if you’re tight on budget or only starting.

Email offers great value for as low as $0 compared to other marketing strategies. This increases over time once you decide to invest in more elaborate campaigns. 

Obtain More High-quality Leads

When executing a strategy, its effectiveness and outcome are considered. It’s frustrating to exert effort only not to get the results you were targeting.

Email marketing lets you focus on leads more likely to purchase from you. Multiple metrics can also help you with your lead qualification process, allowing you to identify quality leads. 

After knowing what email marketing can do for you, it’s time to familiarize yourself with the different types and examples you may adopt in your strategy.

Email Marketing Types and Examples

Email marketing takes various forms. Each has a different function and employs a different strategy to engage its audience. 

To design the most effective email campaign strategy for your business, we’ll look at some of the many distinct sorts.

Welcome Emails

With this format, you may greet customers and ask them to learn more about your product. They regularly provide a trial or another benefit. It helps a potential customer get to know the business.

Newsletter Emails

Email newsletters are popular and feature new products, including articles, blogs, and client testimonials. A call to action can prompt the reader to take action, such as reading a recent blog post or researching a recent product.

Lead Nurturing Emails

This kind of email targets a specific audience through a series of emails to convert them. Lead nurturing emails often target a set of people who are interested in a particular good or service.

Subsequently, they increase their interest by sending them more emails with more details or pertinent promotions. The aim is to get people to move from contemplation to purchase.

Confirmation Emails

You could send a confirmation email to people who have just joined for emails or newsletters or made their first online transaction. Ensure the prospect has received the information and is added to the list for further communication to ensure your confidence in the process. These may include extra steps for customers to complete and serve to let users know whether they signed up or completed a transaction.

Dedicated Emails

You send a dedicated email when you wish to interact with a specific subset of your email list. You must compile this list based on recent purchases, inactive clients, new members, and other factors.

Invite Emails

These emails usually include details on upcoming seminars, conferences, and product launches. Businesses often utilize these emails to highlight and spread notice of exceptional occurrences as they happen.

Promotional Emails

These marketing emails are prevalent, frequently generic, and sent to a broad audience. They often keep people informed and may even tease new goods and services.

Survey Email

One of a company’s finest tools is feedback from consumers. You may demonstrate to your clients through these emails how much you respect their feedback and how hard you work to produce experiences, products, or other services that they will find appealing. Businesses may use the ideas from these polls in their present range to enhance their current items.

Seasonal Marketing Emails

Several companies use holidays like Christmas to inform their current and potential customers about upcoming sales and promotions. They typically fall on holidays like Christmas, Father’s Day, Valentine’s Day, and Mother’s Day.

Abandoned Cart Emails

You should send an abandoned cart email; they encourage your subscribers to complete their purchase or remind them that they liked something from your listings.

Please remember these types as you will encounter them a lot in the rest of this article, especially now that you’re about to read through the email marketing steps: 

How to do Email marketing: Email Marketing Steps 

Email Marketing Steps

Know Your Audience

Knowing your audience will always be necessary regardless of what you sell and your business size. This information is fundamental in your planning and will allow you to communicate with your audience effectively. 

When you know your audience, you can curate content and messaging that speaks to them.

Segment Audiences

You now know how important personalization is in your email marketing strategy. Segment your email list so that you can curate content that’s interesting and relevant to smaller groups within it.

You might have an email that should go to everyone’s inbox, but it’s good to know that you’ve identified segments that will help you put out more specific content relevant to its receiver. 

Doing so will increase not only your open rates but also your engagements. 

Design Emails for Different Scenarios

Email design doesn’t need to be complex or highly technical. 

You can quickly and easily construct beautiful and expert marketing campaigns without giving yourself a hard time.

There’s no need to obsess about writing ornate, complex emails. More significantly, it would be best to concentrate on developing an email that, whatever it may appear, defines your brand. 

This frequently entails maintaining simplicity. You may continually expand on this as your abilities and experience advance.

Here are some pointers for when you design your emails:

  • Apply your branding
  • Add white space
  • Use images
  • Make your emails responsive
  • Establish visual hierarchy

Personalize Your Email

Your emails’ content will be far more valuable and pertinent to them if you personalize it. Adding a subscriber’s first name to an email is only one personalization aspect. To meet their demands, you must customize the email’s accurate content. 

Email personalization can increase open rates by 22.28% and click-through rates by 3.32%.

Email personalization statistics

Here are a few ideas to personalize your emails:

  • To attract attention, use the subscriber’s name in the subject line.
  • Use subscriber location for advertising local events or sales.
  • Send customized product suggestions based on previous purchases.

Time to Send Emails

Your timing matters. You might have the perfect content ready and set, but you’re reducing your chances of success if you don’t land the right time to send an email.

Different times will affect the email conversion and opening. We’ll talk more about this later on, and I’ll make sure to give you a chart to help you map out a schedule.

A/B Test

Testing your emails allows you to check their quality before you send them out. A/B testing is the perfect way to do this for email marketing campaigns.

With A/B testing, you can compare two different versions of your campaign by sending them to a small subset of your audience. This will allow you to identify which one performs better and send it to the rest of your subscribers. 

When you test your content, it also tells you more about your subscribers. You get an idea of what they like and how they interact with your email. This information can help improve your business in the long term.

Analyze and Improve

Tracking your performance is crucial to improvement. 

Nobody settles for their so-called perfect strategy for ten years or even a year. If you want to be the best in the market, elevate your strategy continuously.

Here are some metrics to keep you on top of your game:

  • Open rate: This represents the times your subscribers open your email. You can use this metric to evaluate the effectiveness of your subject lines, pre-header text, and even your sender name. 
  • Click-through rate: This is the average number of times your subscribers clicked on your CTAs. It’s essential to keep track of this metric to measure your engagements. 
  • Bounce rate: This will show you the percentage of your list that didn’t receive your email. A high bounce rate tells you that your email list might be outdated. The bounce rate increases when multiple fake emails or outdated contacts exist, or you might need to switch your email service provider.
  • Unsubscribes: The name shows you the number of contacts who opt out of your emails. This metric tells you that your list doesn’t find your content relevant to them or that you’re not reaching the right audience.
  • Spam complaints: refer to the frequency at which your subscribers mark your email as spam. This can happen due to spam-sounding subject lines, irrelevant content, unsolicited email, or an issue with your email marketing software.
  • Website traffic:  Your CTA aims to lead your subscribers to your website. Your website traffic can tell if your email campaign effectively drives visitors to your page or store. 

Now, let’s talk about strategies! It’s time to find the perfect strategies to include in your campaigns: 

Email Marketing Strategies to Include in Your Campaigns

As you build your campaign, it’s essential to take note of these strategies that could help you optimize your email marketing and maximize its benefits

Sort Through Your Email List

Your email list is your ultimate starting point. You will segment this list, refer to it when customizing your content, and more.

A good email list ensures that your campaigns land in your subscriber’s inboxes. This will only happen if you sort your list regularly.

Don’t hesitate to delete contacts. You might feel like it’s a waste of effort, but keeping only quality addresses will benefit you more in the long run. 

Always Add Value

How does one provide value through their marketing efforts? 

Build your content around what your subscribers might want or need. Considering their previous purchases or products browsed can help you with this. 

If you’re struggling, here are some tips:

  • To cater to the preferences of new email subscribers, offer them the choice to select the type of content they wish to receive.
  • Take a survey of your current clients to find out what they want to buy from you and notice any shifts in their preferences.
  • Encourage your email subscribers to reply with their thoughts and comments.

Personalize It, but Keep Your Boundaries  

Personalization can only go so far.

While it increases your open rates, overusing your subscriber’s name might seem creepy instead of friendly. 

Keep your boundaries intact to avoid scaring off your customers. 

Enhance Your Calls to Action

Having a CTA, and an effective one at that, helps you increase the click-through rates of your emails, ultimately affecting your conversation rates as well.  

When your CTA is not strong enough, you’ll get fewer visitors to your webpage, leading to fewer sales. 

Here are some tips to enhance your CTA:

  • Start using a powerful command verb like shop, buy, or download.
  • Trigger emotions.
  • Give readers a compelling reason to click, such as, Buy now to receive 30% off.
  • Capitalize on FOMO by using lines like only 20 slots left.

Offer Freebies 

Offering free resources can significantly increase your number of subscribers. While you might think you’re giving away something for free with no benefit for your end, you’re getting contacts of people who belong to your ICP. 

Some of these materials are more popular than others. Take tools and templates, for instance, which reach a 26% to 66% increase in click-through rate!

Click-through rate increase with lead magnet

The materials you put out are exciting and relevant to them, making them willing to provide you with their email address. I think you know what happens next. 

Share UGC

I’m sure you’ve heard how effective word-of-mouth can be for your business. Well, there’s a digital version of that, and you should take advantage of it!

UGC or user-generated content increases your click-through rates by 73%

UGC in email click-through rates

When your subscribers see how much other customers enjoy your products or services, they are more inclined to be curious. 

Brands usually start a hashtag campaign to find UGC, allowing you to create noise on social media platforms. 

Besides increasing click-through and conversion rates, featuring UGC fosters community building around your brand.

Strategy and design should birth the perfect campaign. When you strike the right balance, you harvest great results! Here’s how you should design a marketing email:

How to Design a Marketing Email

Designing your email is not just about imaging and flashy words. You have to be strategic and create an email that speaks to your target audience, specifically those on your email list. 

Here’s a list of items you should consider when designing your email campaign:

How to Design a Marketing Email

Moving on, let’s discuss the content: 

How to Write a Marketing Email

Your email’s content should be valuable, relevant to your audience, and consistent with your brand’s voice.

Consider the following advice when writing a compelling marketing email:

  • What do I need to provide for my audience? 
  • How can I assist them?
  • Consider that your reader is just one person.
  • Display the character of your brand.
  • Narrate a tale.
  • Start with the email subject line to pique readers’ interest; more on that later.
  • Write in a conversational style and use your own voice.
  • Utilize brief paragraphs to break up the material; if practical, use bullet points.
  • Use a genuine person's name instead of a faceless company logo as your email signature.

Good subject lines are a must when it comes to email marketing. This is your customers’ first glance at your email; you want to create enough impact for them to want to click on it. 

Subject lines have the most influence on open rates, according to 65% of polled marketers. 

How can you make a compelling subject line?

  • Be conversational
  • Make it personal
  • Be creative
  • Convey urgency
  • Pique your audience’s curiosity

What is an example of a good welcome email? 

When a subscriber initially joins your email list, you have an excellent window of opportunity since they are most engaged then. 

Simply adding them to your list won’t cut it when someone signs up. A welcome email is a perfect approach to maximize that engagement period.

A welcome email is crucial for building trust and setting the tone for connecting with others.

Since every business is unique, some prefer to send a welcome email campaign instead of a single welcome email. Keep things straightforward by concentrating on a single email that extends a kind and beneficial welcome to your new subscribers

We have the formula now. Good strategy + effective design + relevant content! We just have to help you land the perfect timing: 

When Is The Best Time To Send a Marketing Email? 

Among all email marketing tips, timing is the most important.

Be deliberate instead of picking a random day and time to send your emails. Consider what you know about your audience and pick a time that works for them.

However, the ideal time slot might differ from the one that works for you. It’s crucial to test several times to see when your audience is most responsive.

Best time to send a marketing email

Automating Your Email Marketing with Autoresponders

You can automate your email marketing and make your campaigns powerful revenue generators!

The autoresponder series is the most effective technique for internet marketers to:

  • Increase sales
  • Building relationships
  • Successfully engaging your email list
  • Converting prospects into customers

The best thing is that after you’ve established it, you’re done with the labor, allowing you to concentrate on the crucial facets of your company.

What exactly is an autoresponder, then?

A quick way to understand is to know that an autoresponder is a series of emails automatically sent to a subset of your email list in response to a particular event, such as someone signing up for your list, engaging in specific browsing activity, leaving their basket unfilled, downloading a PDF, or making a purchase.

Your email marketing tool allows you to create a series of pre-written emails and schedule them to be sent at specific intervals.

An autoresponder series is essential for any online business for two reasons:

  1. Through an automated onboarding process, they educate your leads on making better decisions while also nurturing them by giving them insightful information.
  2. By assisting you in establishing ”know, like, and trust” before making the sale, they help convert prospects into clients. Then, you may present your idea at the ideal time without coming across as pushy or unduly ”salesy.”

So how can you develop an extremely successful autoresponder series? There are four fundamental steps:

How to create an extremely successful autoresponder series

Step 1: Select a Goal for Your Autoresponder

Here are the four most typical objectives you may have for your autoresponder out of the many possible ones. Before you start building your autoresponder series, decide on one (or a mix) of the following objectives.

  • Send a ”welcome” sequence to new subscribers.

When someone joins your email list, you immediately send them this message. It may include a call to action to visit your most liked blog entries, a link to your lead magnet for a quick download, or a thank you for subscribing. 

Every email list requires a welcome email series; take advantage of this opportunity to ”woo” new members and win their devotion.

  • Consider using it as a lead magnet or free mini-course.

You may also utilize an autoresponder as a lead magnet to entice new members to your email list. 

This frequently takes the shape of a free ”mini-course” or a free ”challenge” that promises to send out a series of emails over the course of a few days or weeks that will contain lessons (or other helpful material). 

A mini-course or challenge of this nature has excellent perceived value, making it an extremely powerful lead magnet.

  • Automate sales processes.

Information marketers frequently build a sales funnel from an email autoresponder sequence, but software developers, online retailers, and service providers can also use it. They might create a series of free instructive emails, followed by an invitation to a live or recorded webinar where you present an offer. 

The sales sequence for an online business can contain promotional offers for the goods your subscriber recently viewed on your website.

  • Promote cross-sells and upsells.

Even after someone makes a purchase, you can set up an autoresponder series for them to receive recurring business. You could provide an upsell or cross-sell similar items based on your products. 

If you sell products that customers commonly purchase (e.g., food, or disposables, such as diapers), you may also automatically send them offers for new things when you know they are ready to place another order.

Step 2: Plan Out the Entire Email Sequence

You will create a sequence outline in this phase.

However, it would help if you first determined the length of your desired sequence.

How many days? The number of emails? 

There is no set guideline regarding the precise number of emails you should include in your email series. Please provide a thorough summary of your email sequence, outlining the topics covered in each email and the desired action for the recipient to take.

This depends solely on the series' aim you picked in step one.

Here is an illustration of the steps involved in developing an information product:

Sample Email Sequence for email marketing

Step 3: Create an Effective Autoresponder Series

The trickiest part of this task may be writing the actual emails in your autoresponder series. You could even hire a copywriter to do it for you. Nevertheless, if you decide to learn how to do it yourself, bear the following in mind:

  • Prioritize the reader.

When writing emails, always focus on your readers’ needs, not your own. Offer solutions to their issues rather than just gushing about how fantastic your items are. 

  • Personalize. Personalize. Personalize.

Your emails’ content will be far more valuable and pertinent to them if you personalize it. Adding a subscriber’s first name to an email is only one personalization aspect. In order to meet their demands, you must customize the email’s accurate content. 

  • Create compelling topic lines.

The subject line of emails is equally crucial. You will only open it if it grabs your attention. Therefore, devote most of your time to developing and refining your subject line. A compelling email subject line piques interest in the message’s content. Additionally, it is very relevant to the receiver and personal.

Step 4: Monitoring and Improving

You should not start an email autoresponder series one day and entirely neglect it the next, even though it is largely hands-off. 

Watch how your emails are performing to find out where you can improve them for the greatest outcomes. Then, A/B test a few modifications to make those improvements.

When you examine your autoresponder programs, keep these in mind and use the guide questions to evaluate your performance:

Open Rates

  • Is this autoresponder appropriate for your list if your open rates differ from where you want them to be? 
  • Are your subject lines as effective as they possibly could be? 
  • Are you sending your emails at the most effective times?

Click Through Rates

  • Are your email subscribers truly doing the action you want them to once they have read your message? 
  • If your click-through rate is poor, is it possible that your body text has to be more persuasive? 
  • Is the email’s copy pertinent to the subject line? 
  • Did you include genuine value in the email you sent to your subscribers? 
  • Is your call to action sufficiently clear? 
  • Is it simple to discover the link?

Unsubscribe Rate

  • Are you keeping your promise to those who joined your list in the first place?
  • Does your autoresponder’s content strongly connect to the group it addresses?
  • Are you sending out too many emails for sales and not enough emails with value?

I would tell you to take a deep breath for the next part, but it doesn’t really require you to. I did tell you that email marketing is a low-cost high-reward kind of strategy after all: 

How much does email marketing cost?

The cost of email marketing might vary dramatically depending on your email list size, the number of emails you send, the kind of help you want, and your technical needs.

Free email marketing tools could be more than adequate for some users. Some individuals could invest hundreds, even thousands, of monthly dollars in email marketing.

While many email services claim to be free, most charge extra for tasks like attaching photographs or writing more than the allotted number of characters. 

Ensure you are fully aware of the rules governing the use of free email, or you risk incurring extra fees. The budget may become strained if you hire someone to create an email template, assist in creating a database of pertinent contacts, and spread the email.

How to Choose an Email Service Provider 

Available Email marketing services

Do you want to access the top email marketing services? 

We considered several variables because they are often crucial for most organizations.

We have identified four services that might be the perfect fit for your business:

  1. Providing Email Templates 

There are several good reasons to use an email marketing service.

No matter the reason, you desire your emails to appear eye-catching when you send them.

Find an email marketing agency that provides you with a list of fantastic email templates appropriate for all your demands! This will help you avoid the worry of things like formatting and typesetting. With the aid of drag-and-drop email templates, creating emails that look amazing is easier.

  1. Simple Segmentation

As your firm expands, you’ll want to target various audience segments for multiple items. After all, only some people on your list will desire the same thing if you provide a wide range of unique services and goods.

With a competent email marketing provider, you can divide your audience in simple but effective ways.

If you want to list segmentation features, you must pay (and you should if you’re serious about email marketing). Frequently, a service’s free plan excludes this. But it’s worth it, especially if you’re concerned with expansion and conversion.

Your ability to understand your audience will determine the effectiveness of all the marketing automation, visually appealing layouts, and excellent content in your campaigns. The best message can still be an airball if delivered to the wrong recipient or at the wrong moment.

Although not as attention-grabbing as other features, segmentation and other components of an email list service are crucially important.

  1. In-Depth Analytics

Measurement is key to achieving improvement.

A competent email marketing provider will provide you with all the reporting tools required to provide detailed data and KPIs.

Knowing this information will provide you with essential information about your members' residences, demographics, and needs in relation to your company.

Future services and marketing plans you develop with its assistance will likewise be more effective. For instance, using proper analytics can allow you to categorize your viewers more effectively.

HubSpot offers some of the top conversion and traffic analytics tools. Your emails’ performance will be detailed for you, along with the results of their A/B testing, using their analytics tools.

  1. Easy Automation

Nothing does business quite like the ”set it and forget it” philosophy.

You don’t have to worry about placing each new subscriber in the appropriate sales funnel when using an automated email marketing solution. They will start receiving the emails automatically after you’ve set them up.

To avoid hassle and confusing tagging systems, look for an email marketing provider that enables you to send automatic mailings quickly.

Frequently Asked Questions:

What are the benefits of email marketing?

Here’s a quick peek at the advantages that email marketing offers:

  • It is economical
  • It’s simple to create, launch, and test
  • Open for personalization
  • Improves customer service and streamlines sales
  • Improved visibility and complete control over campaigns raise brand awareness
  • Free tool for lead generation
  • Environmentally friendly
  • Customer-centric marketing
  • Email provides more targeted marketing

How do I build an email list?

  1. Understand Your Target Audience & Product
  2. Choose A Trustworthy Email Marketing Platform
  3. Use Embedded Signup Forms
  4. Create Lead Magnet Strategy
  5. Create Pop-ups and Overlays
  6. Organize Your List 
  7. Promote Your Lead Magnet

What email marketing regulations are there?

The CAN-SPAM Act is part of Washington legislation prohibiting unauthorized access to private email accounts.

The Bush Administration enacted this law in 2003, ten years after the invention of electronic mail. Some detractors think this is a mistake.

The new law encourages individuals to reject the form by spoofing the field. Many call this a ”You-Can-Spam act” since the law did not forbid sending unwanted emails.

What is email automation?

Email automation allows you to construct emails sent to the appropriate recipients with the right message at the proper time using a marketing automation platform.

Connecting website analytics with email marketing allows targeting based on activity, preferences, and prior sales. You may then tailor each customer’s experience and improve the usefulness of your automated advertising.

How do I segment my email list?

You may segment by engagement. Distinguish between active and inactive users, such as those who last opened your emails in three months. Then you may develop a targeted campaign aimed at reawakening your dormant subscribers. Alternatively, you might concentrate on and especially target subscribers who interact with you.

Timeless Marketing Strategy That Works

There’s no need to fix something that’s not broken. 

There’s no need to abandon a perfectly effective strategy just because new trends arise.

Email marketing offers numerous advantages. When properly applied, it may boost sales, bring in new clients, and aid client retention when properly applied. 

Delivering content to your audience that connects with them and keeps your brand in their thoughts is the key to effective email marketing, and we just gave you the key to do precisely that.

Whether it be articles that acquaint people with your business, details on how your service operates, or advertisements for the goods and services you provide, email marketing is the perfect platform to execute your strategy with low cost and high reward.

Are you looking to jump in and introduce email marketing to your business? Talk to us today and let the experts help you reach your goals.