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Over the years, a big part of content marketing shifted to video streaming. There is no question that video’s popularity has exploded and will continue to be extremely popular in the years to come.
These days, more than 250 million hours of videos are watched each day on YouTube.Video has become the new format of choice, especially for younger generations.
Convenient and compelling for consumers, video marketing also provides marketers an enticing, engaging, and highly shareable medium to reach audiences.
The Impact of Videos on Marketing Campaigns
Videos are the perfect way to create a company and brand personality, enabling a business entity to connect with audiences and earn their trust.
Videos present opportunities for businesses to inspire, persuade and appeal to the emotions of their audiences genuinely and authentically. 90% of users say that product videos play a big part in the buying decision process. The more videos out there to help educate and inform customers, the more a brand can build on that foundation of trust. And trust translates to sales.
Ever wonder if video marketing is really worth it?
After extensive research, Wyzowl released a definitive report:
A study found that an average internet user spends 88% more time on a website with videos. A recent development that no marketer should ignore.
In a fast-paced, competitive, and aggressive environment where the bounce rate of any given website is faster than you can say, “Here’s what we can offer,” marketers must keep up with the ever-changing demands and attitudes of audiences.
As consumers claim that videos help them make a purchasing decision, marketers must consider these:
According to Google, YouTube is preferred by 18- to 49-year-olds in an average week than all cable TV networks combined.
It is undeniable that videos have become an essential part of the shopping experience.
But, it’s crucial to get the tone right. Videos must be able to engage the audience right off the bat. Make sure that the content is engaging and the quality is excellent.
How Marketers and Businesses Believe in the Impact of Video Marketing
As people’s attention span keeps getting shorter, it has become a challenge to keep the audience interested in a marketing campaign long enough to click through and open a message.
Video marketing seems to be the best solution.
Video content represents pure connectivity creating an immediate, natural, and authentic connection and interaction with the audience. They often provide reactions and comments in real-time.
More than two-thirds of marketers prefer videos for marketing. It is not wise to belong in the bottom one-third.
Don’t be left out in antiquated marketing strategies.
The rise of video marketing has arrived. It has become indisputable that video marketing is the most effective marketing tool today and in the future.
To create a more trusting environment among potential clients, marketers have acknowledged the importance of creating videos for audiences.
What draws consumers in is a brand’s authenticity. It is what makes a product stand out to consumers.
So, go where they are, lure them, engage them, convince them, and convert them into clients and consumers with compelling videos.