Did you know that 80% of sales calls end up in voicemail?

Do you know that 80% of the calls made in sales go unanswered and end up in a voicemail?


A mere recording often kills your well thought-out pitch.

But do not fear, for we have a solution for you!

We've put together the top fifteen sales voicemail scripts, guaranteed to get you callbacks.

Writing a perfect voicemail is thought-provoking, but with our guide, you will leave messages they can't forget.

Whether you want to close a deal, book a meeting, or establish a connection, these scripts will have you covered.

With voicemail, cold calling gives sales professionals one chance to leave a voice message that introduces their product or service.

Now, you can relax and improve your sales results with this article on getting callbacks!

What is a sales voicemail script? 

A sales voicemail script is a pre-written string of phrases designed to prepare a salesperson to leave a successful, callback-worthy message for a prospect or client. 

Following a sales voicemail script is far better than just going with the flow when you reach an answering machine. 

According to RingLead data, 80% of calls go to voicemail.

80% of calls go to voicemail

So, it’s mandatory to make creative and helpful voicemail scripts.

Why Sales Voicemails Are Crucial for Closing Deals 

Voicemail can be an effective part of a salesperson's cold outreach strategy, providing a way to leave a personalized message that can grab the attention of potential customers.

The truth is that sales agents are significantly more likely to leave a sales message than speak directly to a prospect; 97% of sales calls go to voicemail. 

Every sales representative will inevitably be required to leave at least one voicemail practically every day of their career.

The average sales representative leaves 70 voicemails every day. 

But just because you do it daily doesn't imply your voicemails should be casual. Effective sales voicemails are a critical component of any successful sales process

Sales voicemails are essential because they: 

  • Demonstrate your concern: Most people only leave voicemails if it's an emergency. Reps may generate the idea that their offer is worth leaving a message for by leaving a sales voicemail. 
  • Increase brand awareness: Including your company name in your voicemail script might assist prospects in becoming more familiar with your brand. It may seem insignificant, but anything that helps your brand remain top-of-mind for potential customers is a win.
  • Boost your chances of obtaining a callback: Effective voicemails significantly boost your odds of getting a call back from a prospect. In fact, with every voicemail a sales professional leaves, their odds of getting a callback increase by 11%.
Voicemail leads to callbacks eventually

It is also a professional thing to leave creative voicemail greetings. It's inconvenient to frequently miss calls from unknown callers who don't leave a message identifying themselves.

Voicemails assist sales representatives in making a professional and courteous impression on prospects.

Elements of a Great Sales Voicemail

The details of each sales voicemail will differ depending on the sales rep's personality and the circumstances surrounding their outreach. 

According to research, a well-planned sales voicemail message may raise response rates by up to 22%. A good sales voicemail script can elicit an email response or a phone call.

well-planned voicemail increase response rates

A few elements are essential for every great sales voicemail:

  • A brief explanation for your call: This will differ for each prospect/call (unless you're deliberately enigmatic; see the next section for further information). 
  • The advantage of calling you back: To put it another way, what's in it for them? What benefit does the prospect gain from calling you? Will they be able to gain time? More money? Increased productivity? 
  • Action needed: Do you want the prospect to call you back once they get your message? Have you checked their email? Ensure you point them in the direction you want them to go next. 

Name and Company Affiliation

Who are you, and what business are you contacting?

Whether you're calling someone you've previously spoken with or never spoken with, supplying this information is critical for creating a context for your prospect.

Aside from that, whether you provide this information at the beginning or end of the conversation is entirely up to you as a salesperson.

Phone Number

Experts recommend including your phone number in the body of your message.

Although caller ID can provide this information to your prospects, dictating your number will lessen the effort necessary to reply to your message.

Aside from merely calling out your phone number, some salesmen advocate doing it twice—once early in the message and once at the conclusion—to ensure the receiver gets it.

Reason for Calling

Declare the purpose of your communication. A fantastic approach to accomplishing this is to explain why you're contacting the prospect.

Did they contact you or download a lead magnet from your website?

Did a mutual acquaintance recommend you contact them?

Creating relevance and context makes capturing the prospect's attention much simpler.

Benefits of Calling You Back

When leaving a voicemail, your purpose should never be to sell to your prospect. Instead, you should concentrate on motivating the prospect to return your call.

When cold calling, a successful voicemail should focus more on the prospect than the salesperson.

How can you assist or provide value to this person's company? Can you help them save time or earn more money?

Mention any practical benefits the prospect will receive from collaborating with you.

But take your time with the features and tools. Instead, express real advantages such as prior customer results, how much they can anticipate earning or saving, etc.

The most important thing here is to attract your prospect's attention and get them to respond to your message. You may explore the specifics further down the road.

What You Want or Expect the Prospect to Do

After listening to your voicemail, a prospect should know what action to take.

Whether contacting you back or waiting for a follow-up email, the message receiver should know what's next and what to do if they want to continue the discussion.

You must be as straightforward as possible, right down to your availability, to keep the transaction rolling.

If you ask the prospect to call you back, let them know the best time to contact you. It might be as easy as "Please call me back at XYZ-1234." I am usually accessible from 9 am to 3 pm, Monday through Friday."

You don't want to finish your voicemails with unclear comments or directions like "The ball is in your court." "Please contact me when you have time."

The Best Ways to Optimize Your Sales Voicemail Script 

Developing true expertise in leaving great sales voicemails takes much more than simply writing scripts.

Companies need to improve their voicemail strategy for many reasons.

Did you know people do not listen to 30% of voicemail messages for three or more days?

Why companies need to improve their voicemail strategy

Developing voicemail scripts (as well as overall skills) requires extensive testing, practice, and measurement.

Practice activities that are scheduled and provide adequate opportunities for repetition and feedback.

Role-play with coworkers and friends to get honest feedback on your imagined voicemails.

You may also set up a mechanism to assess your voicemails in the future. Begin by making a score sheet using a predetermined rating system.

Then, assign a grade to each voicemail based on the following criteria:

  • Would you save that voicemail message?
  • Would you please return my call?
  • Can you return the call immediately?
  • Were any of the critical parts described before missing from the message?
  • Did research support the statement?

Once done, begin identifying and improving areas of weakness in your script and delivery, starting with the voicemails with the lowest scores.

The objective here is to start scoring high on these exercises consistently.

19 Tips to Leave or End a Voicemail

Great voicemails earn more than just callbacks.‍

Below are 19 fanatic voicemail tips that have proven to be very useful:

Keep the Length Short 

An ideal sales voicemail should be between 20 and 30 seconds long—not much longer or shorter. 

ideal sales voicemail

I understand this is a pretty narrow time frame, so please allow me to explain why.

Prospects are unlikely to listen to an excessively long voicemail from a caller whose phone number they do not recognize; going above 30 seconds means the message gets erased.

On the other hand, buyers prefer to pay attention to a longer message.

Most cell phones display the number and length of the voicemail when a call is missed.

If the receiver notices that the message is from an unknown number and is only a few seconds long, they will dismiss it and push the delete button. 

They are not compelled to listen since the message appears insignificant. The sweet spot is between 20 and 30 seconds.

A voicemail in this timeframe piques the listener's interest without requiring too much time.

Lead with Information Relevant to the Prospect

Salespeople are quite assertive in their communications. Both voicemails and emails typically begin with, "My name is David Malan, and I work for Papers Inc."

It may be an easy technique, but it could be more effective. But as soon as the prospect discovers it is a sales pitch from a salesperson, they will delete your voicemail.

And if you start with your name and firm, the prospect's finger almost immediately taps the erase key.

This is why it's critical to begin with something pertinent to the prospect, such as a thought-provoking inquiry.

Ask A Question You Wouldn't Ask in An Email

If your voicemails and emails are identical, you reduce your odds of receiving a response to either. So make them unique by saving specific queries for voicemail rather than email.

Although both messages should be tailored to a specific consumer, voicemails should be even more so.

You may request a recommendation, an appointment, or feedback on a downloaded content piece in an email.

Even though these classic questions are specific to the buyer, you can modify them for reuse with another prospect or even a hundred prospects.

On the other hand, you should ask questions in a voicemail that are so particular that they could never be directed at another listener.

The more direct and intimate the inquiry, the more likely it is to elicit a response.

Consider it this way. If you start having chest problems on a busy city street and yell, "Somebody call 911!" you might get aid, but you might not.

However, if you point to a stranger and say, "Would you please call 911 for me?" It's nearly probable that the stranger will take their phone and dial.

Why the disparity in reactions?

You imposed a burden of duty on that person when you requested in the second instance.

The same is true for sales voicemails: The more detailed the inquiry, the greater the person's sense of responsibility.

Don't Use a Traditional Close

We're talking about phrases like "Please call me back" or "I'll check in again on [this] date." These requests, because they are general, do not raise the buyer's sense of responsibility. 

Instead, you should ask your precise question and conclude the call.

Don't Hang up Without Leaving a Voicemail

If you call a potential customer, you must leave a message.

Whether the prospect was actively filtering phone calls or was just away from their desk when the phone rang, their phone will mark your number as a missed call.

And what if there's no voicemail? So that couldn't have been that essential.

If you do this twice or three times in a row, your odds of ever connecting with this prospect are much lower.

They've now seen your number pop up many times without obtaining a voicemail, so they know this isn't a call they should answer. You can bet they won't pick up the phone the next time you call.

The process screens out salespeople who call and then hang up. Whether you're prepared to leave the ideal voicemail, you must do so every time. 

If you record a few messages with the same ultra-specific inquiry, the prospect will feel guilty every time you call back since they will believe they owe you an answer.

Use Your Normal Tone of Voice

Salespeople are often trained to sound passionate and energetic on the phone, which involves elevating their normal voice pitch to a high, artificial tone.

This tone of voice communicates to the listener that this is not just an uncomfortable call but also a generic one.

It's simple to envision the caller disconnecting, contacting another prospect, leaving the same high-pitched message, and then another... and another.   

If it seems like a salesperson is merely making their 50th prospecting call of the day, the listener is relieved of any obligation to answer.

Salespeople should begin voicemails with their regular tone and gradually reduce it. This shows that you are comfortable making the call and that the call is rare.

Without the phony passion in your voice, the listener believes that your question is as important to you as it is to them.

And the more the listener believes the message is intended exclusively for them, the more likely they are to reply.

End the Day by Leaving a Voicemail

Voicemail connection rates often rise as the day progresses, so plan your phone activities toward the end of the day.

Why is this the case?

The serial position effect is to blame. When you show somebody a list, they will remember the first and final things the best, according to this psychological fact.

You should be the first or last thing they hear to get a prospect's attention.

But imagine getting a sales voicemail at 9 am.

It may be the most intriguing, well-delivered voicemail you've ever heard, but you're probably preoccupied with other things. You decide to reply to the representative when you have more time.

You will have entirely forgotten about her by the end of the day.

However, you might listen to your voicemails after 4:30 pm when your day is likely ending. You might send an email to the salesperson that night or call them the next day.

Split Up Your Voicemails

You might also leave two voicemails. In other words, instead of leaving a single 30-second message, record a 20-second voicemail, then call back and leave a 10-second one.

Your second voicemail should contain any information left out of the first.

For example, a representative employing this strategy may leave two messages:

Voicemail #1:

Split Up Your Voicemails 1

Voicemail #2:

Split Up Your Voicemails 2

There are a few advantages to splitting your message into two pieces.

First and foremost, it makes you more memorable. Second, you need to prepare more. 

You'll likely notice a critical component if you're reciting from a script. Prospects will instantly have greater faith in you.

Slow Down as You Speak

Begin your voicemail with a consistent cadence and gradually slow down as you speak. You should be crawling by the time you get to your phone number.

This strategy may appear paradoxical, yet it increases the likelihood of prospects finishing their listening.

You sound more confident and sincere when you're not racing to the finish line.

Babbling implies that you have been calling all day and must be as efficient as possible.

However, making three calls instead of 30 will make you seem more thoughtful. A delayed finish indicates to the customer that they are not just another name on a list.

End with Your Phone Number

The last thing you should say in a voicemail is your phone number. Say it gently the first time, then repeat it.

This has two advantages:

For starters, it makes your phone number the last thing they hear, encouraging them to call you immediately.

Second, in this day and age of voicemail, it guarantees your phone number is prominently shown after the message content.

It will be hyperlinked and simple to request a speedy response from your prospect.

Don't Sound Desperate

Don't Sound Desperate

These are aggressive, pushy, and urgent statements.

Don't tell your prospect what to do. You'll make returning your call appear like a burden or, worse, a must.

This is a mutually beneficial connection, with each person wanting to call the other back without being asked.

So, instead of "Call me back when you get this," try "Speak to you soon," "Thank you for your time," or a good old-fashioned "Have a great day."

Say You'll Follow Up with an Email

Continue the discussion and provide prospects with a simple method to return your call by emailing them after you hang up the phone.

Prospects aren't all used to spending their days on the phone like salespeople are.

Give them two options to answer to hedge your bets. Adding “I'll also send an email” before you hang up is brief, concise, and demonstrates diligence on your part.

Remember, sending follow-up emails can triple your reply rate.

Sending follow-up emails can triple your reply rate

When We Talk Next, I'll Want to Know More about X

End your message by inviting your prospect to tell you more about their recent trip to Thailand or their specific company problems.

It's a basic request far easier than saying, “Please return my call; I'd want to know when we can finalize our deal.”

In general, voicemail is not an appropriate channel for discussing transaction logistics.

Keep them brief and to the point, and avoid mentioning specific deals. To receive a response, ask pertinent questions.

In Our Next Conversation, I'd Love to Talk about X

By teasing information, this scenario piques your prospect's attention. However, it is only successful if your prospect is interested in the information.

If you say something like, “I'd love to tell you more about our recent customer satisfaction award the next time we chat," they're probably (read: definitely) not going to care.

First, they have yet to be clients. Therefore, they won't be interested in your unclear prize. 

Second, news like this shifts the spotlight away from the possibility and toward you, which is not where you want it to be.

Instead, start with:

In Our Next Conversation Voicemail

You demonstrate that you've been paying attention by returning to previously identified pain issues and keeping the conversation focused on the prospect's advantage. You've also included a timetable for when you'd want to connect.

What Should We Discuss at Our Next Meeting?

You stated it at the end of your previous conversation, but if you have been waiting to hear from your prospect for a while, this might be an excellent approach for regaining their interest.

What Should We Discuss at Our Next Meeting

I Understand We Ran out of Time, but I'd Want to Continue Our Conversation on [Insert Date]

This is another effective outreach method for prospects who last heard from you a long time ago.

Remind them of your previous chat and offer them a time frame for when you'd like to talk again, saying something like:

What Should We Discuss at Our Next Meeting

This is a straightforward and persuasive request for a follow-up meeting. If you add, "I'd love to talk more about how I can help, please notify me when we can schedule a call."

Your prospect is more likely to consent to explore their pain points further. 

The latter must be more precise and feel more burdensome than the first request.

I'd Want to Ask You A Question Concerning Something You Said Before

If you had a meeting earlier in the day but could not schedule a follow-up, leave this message a few hours later.

To spark their memory, refer to your prior chat, adding:

I'd Want to Ask You A Question Concerning Something You Said Before.

In addition to demonstrating active listening, you've piqued their interest in the subject you want to ask.

After they return your call, you can confirm a day and time for your next meeting.

I Just Sent You An Article And Would Like to Get Your Thoughts on It

Only leave this voicemail for interested prospects.

If you're chatting with someone who isn't interested in resolving an issue or implementing your product/service, they're unlikely to read an article you supplied on the subject.

However, this voicemail may be great for creating rapport if you're dealing with an actively engaged prospect.

I Just Sent You An Article And Would Like to Get Your Thoughts on It

Your prospect will likely show up if you already have a call scheduled. If you still need to call them, use their answer to this message to request a follow-up meeting.

A/B Test Your Sales Voicemail Scripts

Using A/B testing, you can determine which sales voicemail scripts are most effective.

Over time, your sales staff will likely find which words, phrases, and voice tones connect the best with your target market via voicemail. Voicemails may be tested and tweaked for maximum effectiveness. 

Do you enjoy leaving voicemails for salespeople?

Do you utilize scripts or come up with anything unique every time? Which tactics do you believe are the most effective?

15 Sales Voicemail Script Templates

These "15 Sales Voicemail Script Templates" are a resourceful tool for sales professionals struggling to leave impactful voicemails.

These templates provide pre-written scripts designed to help salespeople engage their prospects and increase the chances of a return call.

The Credibility

Giving context to your credentials is an easy approach to developing rapport via voicemail. In other words, tell the listener (quickly) why they should listen to your message. 

The Credibility

You may also gain credibility by providing a brief glimpse at some of your accomplishments for similar clients. 

The Credibility

With all the brackets, that's a little difficult to understand - here's how it would sound in practice: 

The Credibility

Just make sure it's genuine, doesn't breach any NDAs, and doesn't overdo it.

The Mystery

Sometimes, a sales voicemail with a strange tone might be beneficial. It's on the list and the more contentious side (regarding voicemails) because it might make some prospects feel deceived when they call anticipating an emergency and instead get a sales pitch. 

Nonetheless, it works successfully in specific market groups. Your ICP and buyer personas can assist you in determining the effectiveness of this strategy with your target market. 

The Mystery

This type of voicemail may spark someone's attention - only a few people expect an urgent callback, especially if the reason for calling needs to be mentioned. 

Intentionally leaving out most of the components of a sales voicemail may generate an air of mystery, enough to entice the prospect to contact you again. 

Some people may get irritated if their meaning of "urgent" differs from yours, so use caution.

The Value

You may gain many brownie points from a prospect if you use your sales voicemail to inform them that you gave them value via email. 

The Value

One advantage of this method is that many prospects may choose the lesser of two evils and respond by email rather than phone.

It's far more challenging to dismiss outreach attempts over two separate channels - especially from someone who has gone to the expense of developing them.

The Urgency

There are, thankfully, methods to build urgency without depending on too much mystery.

You may always be honest with prospects and express your desire to communicate with them. 

The Urgency

Making a deadline might act as a trigger for some prospects, causing them to call you back. 

The Referral

Mentioning a recommendation may be a highly effective strategy for encouraging prospects to contact you back. That is precisely what this sales voicemail script accomplishes.

The Referral

Mentioning your contact's name gives you credibility and adds a touch of social pressure. Nobody likes to offend a mutual acquaintance.

The Professional Script

Some opportunities require that you sound professional. All they seek is a simple answer to their problems.

In such instances, you must organize your message to be precise and direct.

Here’s a good example of a professional voicemail script:

The Professional Script

The Skill Demonstrator

You may exhibit your abilities by leaving a voicemail message for your prospects. This is ideal if you offer your abilities and knowledge to your consumers.

A salesperson, for example, may create a cold call voicemail script that goes something like this:

The Skill Demonstrator


You could also use that value voicemail script method to build FOMO by providing a case study from another client.


Choose a case study that is likely to resonate with that specific prospect.

The Cross-Sell/Upsell

A sales voicemail script can also market a new product to an existing customer. 

The Cross-Sell/Upsell

This may be an extremely profitable strategy because you're 14 times more likely to sell to a current client than a new one.

The Email Precursor

A voicemail can notify the listener that you are about to email them.

This provides the salesman an advantage because it makes their email stand out in an inevitably crowded inbox. 

The Email Precursor

This sales voicemail script prepares your message for the listener's brain and eyes to scan the next time they examine their mailbox.

To win people over, use psychology-backed methods and powerful words.

Uncovering Competitor Info

Regarding sales voicemail scripts, even little features in a message can significantly impact response rates.

You can rely on specific information about the prospect's competition to elicit a reaction. 

This voicemail script works well for businesses in a competitive market.

Script Sample:

Uncovering Competitor Info

Yes-Or-No Situation

Depending on the market, this strategy is unusual enough to yield a higher-than-average callback rate. You need to ask the prospect a simple yes or no question. 

Yes-Or-No Situation

If the prospect can take one item off their plate by responding with a single phrase, they might go for it.

Outreach Follow-up

Outbound sales are more complex to approach. These sales voicemail scripts can be a little more tiresome.

But remember that the more voicemails you leave, the higher the probability of a callback. 

Outreach Follow-up

If you need to utilize this sales voicemail script more than once, you may alter it for numerous iterations.

The Warning Call

A voicemail may help you set yourself up for success the next time you call.

You may utilize one voicemail to notify the prospect of the next time you'll contact them so they can plan accordingly. 

See this:

The Warning Call

Straightforward Introduction

Many sales voicemails are successful when approached simply. 

Look at his for example:

Straightforward Introduction

Keep it brief and to the point - this isn't a pitch but an introduction.

Final Note

Crafting effective sales voicemail messages is vital to any successful sales strategy.

The article provides valuable insights and tips to help sales professionals create compelling voicemail messages that resonate with prospects and drive more conversions.

However, with the help of AI bees, it is possible to elevate your sales game.

AI bees is an AI-powered sales assistant tool that provides real-time feedback and suggestions to salespeople, helping them optimize their voicemail messages and improve their overall sales performance.

Our help lets you get personalized recommendations using ML and natural language processing that analyze your sales conversations.

By doing so, you can identify areas for improvement, gain insights into your messaging's effectiveness, and ultimately increase your conversion rates.

So why not try AI bees and see how it can help you supercharge your sales voicemail messages and take your sales performance to the next level?

Contact us today!