Table of Contents
Intelligent people know that everyone needs help. So here, we are providing you with sales pitch examples that are guaranteed to draw in quality leads for your organization.
When you phone or meet with a customer, your opening line is your verbal business card. You must have your sales pitch hammered down before meeting with your customer because it can make or break the deal.
Salespeople no longer conduct hour-long presentations to prospects to sell items or services. Nobody has that time, and if you need an hour to explain your value proposition, then frankly, you've got it wrong!
A competent salesperson should be able to communicate their message clearly and succinctly. If you nail your sales pitch, you'll have a chance to discuss your products and services later.
What is the definition of a "Sales Pitch"?
Also known as a sales presentation, a sales pitch is a brief presentation of your product or service to potential or current clients to encourage them to buy it. It can last up to 20 minutes, and it can include an introduction to a product, documents, diagrams, or other advertising media.
Short pitches are the best since brevity is the soul of wit. A perfect pitch will take no more than 3–5 minutes to discuss the product's features and capture the customer's attention. In your pitch, explain why your product can benefit consumers and assist them in creating revenue.
What are the three elements of a good sales pitch?
1. A distinct value proposition.
How would your product or service address this issue? Originality is required and a clear and straightforward description of the solution.
2. Evidence or statement of credibility.
Okay. Justify your claim. Use statistics, testimonials, examples; use any number of proofs to demonstrate the usefulness of your offerings.
3. Fulfill your promise on the value proposition.
This is a one- to three-sentence summary of how you can and will deliver your promise in the value proposition. Benefits for the customers should take precedence over features of your products and services.
What constitutes a good sales pitch?
1. A strong narrative.
65% of the time, the most successful presentations are stories. To personalize your company and enhance likeability, tell your narrative and introduce your employees.
Make sure you explain how your business and product came to be. Tell your audience what keeps your team motivated to get up and work every day. Also, give personal advice that will make your audience laugh.
2. Create a relationship by telling a tale.
With a brand and product story that backs up your claims, you can rapidly entice a modern customer to want to learn more. When you accomplish this well, you will establish a deep bond with your customer. Prospects frequently associate successful stories with their own lives, giving them more incentive to buy.
3. Tempting Solutions
First and foremost, concentrate on your client's issue. And present to them compelling solutions to their pain points. Consider the following solution list:
- Don't give your customers too many options.
- Customers can envision the results if you communicate well.
- Make it quick and straightforward to comprehend.
- Give instances to demonstrate the worth of your product.
4. Learn power of Call to Action (CTA).
This is your rallying cry. If it doesn't result in a sale, it's not a good sales pitch. Directly engage with your prospect, possibly using open-ended sales questions, and encourage them to take action.
A scheduled call, a free demo, an in-person encounter, or a visit to your website could all be examples. It all depends on the remainder of your sales strategy's structure. Don't end your presentation with a simple "Thank you," but rather try to elicit emotional responses from your audience. Build a relationship with them so that they are willing to put their money on you.
Keys to Your Pitch
Key points for the recipe for the best sales pitch are following mentioned below:
1. Know who your customers are.
Know your buyer persona and research your clients' needs ahead of time, then highlight the product's qualities that can help them address their problems. They will have no motivation to acquire your solution if you can't clearly explain what they gain from it. Describe how your product can help you save time, money, and profits, among other things. Prepare an example of how you have already aided someone.
2. Concentrate your efforts on communicating.
Instead of being a monologue, a great sales pitch is a discussion. People frequently ask questions, and it's a terrific opportunity to include them in a conversation and develop a relationship with them. Listen carefully and demonstrate how your product addresses their problem.
A strong pitch involves asking questions, listening to the prospects, and solving their problem.
3. Outshine your competitors.
There is a competitor for everyone. To reveal your distinctive secret, you must first understand your market. Describe the significant feature that distinguishes you from others. What separates you from your competitors?
4. Be unreserved and enthusiastic.
Demonstrate your enthusiasm for the goods. Emotions may spread like a virus. Bring your pitch to life! Why should anyone else be thrilled about it if you aren't? Lead the pack!
5. Speak with confidence.
Assure your audience that your pitch is worth listening to and that they will be able to buy what you're presenting. After you've crafted your pitch, rehearse it until you're comfortable delivering it. Of course, practice makes perfect!
6. Take notes on what others have said.
You may find a wealth of valuable sales pitch ideas, templates, scripts, and success stories on the internet. Get ideas from other people's work or watch videos where successful businesses share their secrets to the perfect sales pitch.
ALSO READ - Best B2B Sales Outsourcing Guide for 2022
Different Types of Sales Pitches
1. The elevator pitch
When meeting a potential customer, the only pitch you should make is an elevator pitch.
That's a short speech in which you introduce yourself and your organization, as well as one or two benefits. A solid elevator pitch should pique the prospect's interest in learning more about your product.
You don't have to ask prospects for permission to proceed; they'll be the ones to ask you for more information!
2. The full sales presentation
Finally, once you've secured a sales appointment with a prospect, it's time to pull out all the stops and deliver a comprehensive sales presentation. You've already spoken with the prospect at least once and have had the opportunity to ask them some essential questions and conduct research.
By now, you must know of the prospect's 'hot buttons' or their most pressing concerns. You're shooting blind if you try to provide a full sales presentation without that knowledge because you don't know which perks are most important to the prospect.
Each prospect expects salespeople to enter into a self-serving attempt to complete the transaction, whether consciously or unconsciously. You can lessen that stereotype by delaying your sales pitch until the first discussion or two.
3. The cold call pitch
Your elevator pitch will be the same regardless of the situation, but your cold call pitch will vary significantly depending on the prospect, and your entire sales presentation will differ entirely a little depending on the information you've gathered from the prospect.
You can make your presentation-building process easier by creating a basic structure that you can fill up with the appropriate language for each new prospect. The presentation's core format will remain the same throughout, allowing you to adapt your pitch without having to start from scratch each time.
Opening sales pitch examples
1. The enticing questions
This one starts with a query that should pique your target audience's interest right away. It forces the prospect to engage with the information while highlighting the issue. Example:
"Have you ever felt like you're wasting time on Facebook or other distracting websites? How much time do you think you'd save if you stopped doing those things?"
Then you get a clear view of the answer, as well as a deft CTA close.
2. The background
This template approaches the problem by telling a personal tale about how the solution came to be. It emphasizes the problem/solution relationship and encourages the prospect to attempt a demo. Example:
"I've always had trouble getting candid feedback from my employees. As a result, I devised a new system." It's a fantastic method to raise morale while learning new ideas to better your business. I want to give you a demonstration—do you have any time next week?
The appeal to statistics
This pitch identifies the problem and a potential objection from the start and then offers a solution and a reply. There's also an unofficial call to action. Example:
"I understand. It isn't easy to justify hiring a consultant when you don't know what kind of results you'll get. However, after moving to us, one of our customers save an average of $45,000."
Hard numbers are a powerful proof to present, so use them wherever possible. You can't argue with numbers.
3. An example of a client
You can offer an example of a client narrative instead of data. You may describe how a previous customer used your solution to solve their problem directly in your sales pitch. Example:
"MMB Corp, Inc. was a household name, but they were having financial difficulties. Quarter after quarter, sales were steadily declining. That's why they came to us for help. We were able to turn things around after cooperating with our team, and last year we assisted them in reaching $100 million in sales, up from $70 million the year before."
Just make sure you seek permission from your sample client before sharing their tale.
12 Sales pitch examples that guarantee quality leads
1. Adam Goldstein
Hipmunk's CEO and co-founder struggled to raise funds for his firm. He approached United Airlines' CEO with the following two-sentence pitch:
Within 15 minutes, the CEO had reacted directly to Goldstein. Hipmunk went on to raise $55 million in funding from investors.
2. Elevator pitch by G2Crowd
G2Crowd is a platform that allows software users to express their thoughts on a product. https://youtu.be/sWsBPJZYrBw
Despite being less than 20 seconds, the pitch effectively communicates the G2 platform's objective as well as the problem it answers for software users.
3. The phone pitch from Mark Cuban
A millionaire entrepreneur and investor, Mark Cuban, purchased the Dallas Mavericks in the early 2000s. The squad had difficulty winning games, resulting in low ticket sales.
Cuban spearheaded the effort with his sales team to revive ticket sales by calling up erstwhile season ticket buyers and holders.
"This is Mark Cuban, the new owner of the Dallas Mavericks," Cuban would say. "I know you've been to a game, and I just wanted to sit here and tell you we'd love to have you back."
4. The email pitch from Ryan Robinson
Ryan Robinson, a content marketing expert, frequently contacts businesses to offer his services. However, before making his pitch, he looks for anything of value to give the prospect, such as a Twitter share. In his pitch, he next mentions what he done for the receiver.
In the end, Robinson received a $10,000/m retainer after sending the following email:
5. Personalized social media pitches on LinkedIn and Twitter
You can personalize your pitch by analyzing the prospect's LinkedIn or Twitter accounts.—spend 10 to 20 minutes researching the buyer before calling them to learn more about them.
To develop rapport and show you've done your homework, start with a social talking point, such as a mutual connection or an experience you've both had. Then, match your offer to the needs of the prospect. Before requesting an appointment, you should send multiple texts to establish confidence.
6. ScrubDaddy's pitch to potential customers
Season 4 of Shark Tank's Aaron Krause's sales presentation is worth revisiting: https://youtu.be/ggi3yfUv0Mo
Lori Greiner, a Shark investor, invested $200,000 in the smiling sponge product, which has now sold more than $50 million.
7. The follow-up speech by MailboxValidator
Utilize a phone call, email, or social media message to make a follow-up sales pitch. After meeting a prospect at an event, a MailboxValidator team member sent this follow-up pitch:
8. The unorthodox sales pitch idea of Party on Demand
Willie G was brimming with enthusiasm as he delivered his Startupfest pitch. Willie offered a unique party experience in a room full of individuals pitching IT solutions. He took his larger-than-life personality to the stage and made the most of every opportunity. https://youtu.be/apqki21fWss
Willie G's pitch wasn't really about him. He stood out by doing something unexpected. His pitch worked because he was lively, entertaining, and joyful—everything a party should be. Granting, not everyone has the same level of charm.
9. Brightwheel's own stumbling block
Another Shark Tank success story here. Brightwheel creator and CEO Dave Vasen begins his pitch by claiming that he knows all of the Shark investors are parents, demonstrating that he has done his homework. He then addresses a personal concern for parents of toddlers and prekindergarteners. https://youtu.be/5iKitGJeAZ4
Vasen's presentation focuses on a problem that every parent or guardian faces: not knowing what their child is doing every day in daycare or preschool. With 1.62 million preschoolers in the United States alone, there's a lot of ignorance. He connects with his audience through a shared experience—one that is particularly personal.
10. The quick sales spiel from Formcraft
https://youtu.be/EQjqRWzX0gI Matt Macnamara of the architecture firm Formcraft illustrates that catching a prospect's attention can take as little as 60 seconds. In his one-minute pitch, he explains exactly what his company can do for Philadelphia business tenants and even gives the listener time to daydream about their ideal office space.
11. Take, for example, the Apple keynote events
(This can be beneficial in generating B2B leads!). Take a look at this fantastic video to see how they dissect Apple's sales pitch ideas — one of the essential factors in its success. https://youtu.be/Zpc6_-u7sw4
Take a look at the following Merc sales and product pitch if you need some ideas. It's succinct, focuses on the consumer, and conveys value effectively.
Merck understands that strong scientific underpinnings and values drive business decisions in the healthcare industry. They use this to their advantage by emphasizing their rich history and connecting their work to their mission. As a result, it transmits a relevant message to its intended audience.
You may believe you have the perfect sales pitch ideas but are you sure? But it's one thing to read about it. It's another to see it in action.
How would you know your sales pitch is going well?
It should feel more like a healthy dialogue about their business needs than a commercial presentation. But why worry about this matter? Let Ai-bees do your sales pitch (and marketing! ), and you can concentrate on closing deals.
Ai-bees is an award-winning global digital marketing agency and we are more than happy to assist you on your journey to sustainable growth by providing you with quality and qualified leads. Please do give us a call. One of our experts will attend to you right away!