Statistics show that 1 in 8 full-time occupations in the United States, or little under 13% of all jobs, are sales-related.

Nearly 13% of all the jobs in the US (1 in 8) are full-time sales positions.

What is one of the salesperson's roles in a company?

It is their responsibility to feed the sales pipeline. And we both know that this can be challenging. 

Feeding your pipeline is essential for the long-term growth of every company, and that is why an article like this matters.

To move more quickly, gather better knowledge, engage prospects, and—most importantly—close more deals, most sales teams rely on more than one B2B sales prospecting tool.

These tools help them generate leads in their sales funnel.

I've compiled a thorough list of the top 45 sales prospecting tools, including information on their prices when to utilize them, and their G2 rating.

Let's get into it.

What is a B2B Prospecting Tool?

A B2B prospecting tool is a software platform that salespeople use to research, find, evaluate, and initiate contact with potential clients.

In other words, the software aids in simplifying or automating lead qualification processes for your sales staff.

Although laborious and time-consuming, your sales representatives could prospect by manually locating, classifying, and setting up meetings.

Your sales staff's time and sanity can be preserved as you boost the number of leads you turn into prospects using lead prospecting tools.

But what are the solid reasons you would need the B2B prospecting tools? 

Reasons You Need to Use B2B Prospecting Tools 

Every B2B company hunts and hoards the best tools to stand out and win more leads into its pipeline.

Therefore, a successful B2B sales strategy is effective with the best tools to keep you on track.

These important factors make B2B prospecting tools effective for you.

1. Boost Prospecting Efficiency

According to HubSpot research, 29% of salespeople identified increasing sales process efficiency as their top objective for 2022.

Boost Prospecting Efficiency

Teams must give equal attention to every stage of the sales lifecycle to develop a more effective sales process.

It also happens to the method of prospect identification.


You may quickly find potential clients using the prospecting tools compared to traditional prospecting.

With prospecting software, parts of the search procedure can be automated, thus saving time and money.

Prospecting tools are the route to efficiency.

2. Better Qualification

Better Qualification

If your team needs help locating quality prospects, this will result in low-quality leads.

Also, 19% of salespeople need help reaching decision-makers directly, even when they can identify potential consumers interested in buying.

19% of salespeople need help reaching decision-makers directly

These issues are resolved by sales prospecting tools, which help identify, evaluate, and prioritize prospects. 

Teams can manage outreach and obtain accurate contact information using these technologies.

3. Integrate to Improve Your Service Quality

Can you integrate your customer relationship management system (CRMs) and email platforms with sales prospecting tools?

Yes, you can.

You may easily integrate your prospects using welcome emails and other follow-up messaging.

Your support team could quickly address consumer complaints since you would easily access client data.

The result is improved service quality. 

This sounds good, thanks to B2B prospecting tools for your sales stack.

But what do you consider when choosing them?

Here are the details.

Things to Consider When Choosing B2B Prospecting Tool

Digital marketing can aid a business in expanding its clientele, boosting revenue, and raising brand recognition.

This is made feasible by marketing technology, or MarTech, which streamlines content generation and analyzes consumer feedback.

By becoming knowledgeable about marketing technology, you may choose the best tools to enhance your business procedures and maximize your outcomes.

Therefore, marketing technology (MarTech) refers to all tools used in lead acquisition to conversion.

It is a broad category of technology employed from the moment of lead acquisition through the sales funnel and conversion.

This might incorporate the following:

  • Email marketing tools
  • Lead magnets
  • Digital marketing analytics tools
  • Customer data platforms
  • Social media management tools
  • Content marketing tools
  • CRM software

Now let's dive into what you must consider before acquiring the B2B prospecting tools.

What are Your Specific Needs

Do you work in inside or outside sales? Pick a tool for prospecting stack created with your unique demands and sales process in mind.

Also, take into account the characteristics your sales prospecting software should have. 

Does it also need to locate and maintain contact information, assist with lead qualification, and identify potential customers?

Before assessing B2B prospecting tools, try to make this choice.

Integration to The Fullest 

Prospecting may involve the usage of sales tools.

Nonetheless, you undoubtedly utilize other tools daily. (I immediately thought of CRM software)

Ensure that the sales prospecting software you purchase integrates with your current technology stack.

You'll wind up spending more time double-entry and attempting to make things work than creating your prospecting list if your chosen programs need to get along.

Therefore, the more you combine your new prospecting tools with other products you already use for business-to-business sales or even business-to-business marketing purposes, the better off you'll be.


Will this sales prospecting software grow with me?

This is a very important question you should ask yourself.

Finding a new prospecting tool every few months because you outgrew the last one is the last thing you want to do.

Find a solution that will benefit you now and in a few years.

Top 45 B2B Prospecting Tools 

Each product on this list can help you fill your sales pipeline.

Today, an extensive range of B2B prospecting tools are accessible to your company.

They are as follows:

1. Leadfeeder


Leadfeeder, a SaaS B2B sales prospecting tool, may help you find new leads and prospects by tracking which enterprises visit your website, even if they still need to submit a form or get in touch.

Installing the Leadfeeder Tracker script will enable you to track and examine which sites users visit and their time on each page.

Creating personalized outreach and engagement tactics is simple based on each lead's behavior.

You can even find potential customers you might have overlooked.

Also, Leadfeeder provides contact information for any company's employees who visit your website.

This makes it simple to locate decision-makers and contact them.

Leadfeeder is the B2B sales prospecting tool you need if you're seeking one that displays warm leads.

Pricing: Free Lite version for 14 days; $139/month for paid plans; free 14-day trial.

G2 rating: 4.3 out of 5 stars 

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn is a natural choice because it is the largest professional social network for salespeople looking to locate or investigate prospects.

For these reasons, LinkedIn created the LinkedIn Sales Navigator, a tool that provides more sophisticated search filters, shows specific information about each prospect, lets you save and share leads, and gives InMail credit.

Pricing: Monthly fees for paid plans begin at €66.11.

G2 rating: 4.3/5 on G2

3. Followerwonk


Prospectors will find Twitter a gold mine, and FollowerWonk simplifies it.

For instance, FollowerWonk will generate a list of users who identify as graphic designers.

Also, it can generate detailed information like geo-location, what topics they tweet about, and who they follow if you delve deeper into Twitter's analytics and search for specific keywords in people's bios (For example, Graphic Designer).

From there, you can tweet them directly or use the other tools on this list to get their contact information.

Pricing: A free plan is available; monthly paid subscriptions begin at $29.

G2 rating: 4.3/5

4. Quora


Given that it is a question-and-answer website, you might need to realize that Quora is a B2B sales prospecting tool.

Nonetheless, because of Quora's stringent moderating standards, the questions and answers are frequently high caliber.

By responding thoughtfully to inquiries about your sector and showcasing your knowledge, you can open up inbound marketing opportunities on Quora.

You can also identify potential customers by browsing through the followers of particular queries or themes.

After that, you can contact these individuals using Quora's internal message system or by viewing their public bios or connected social media pages to learn how to get them.

Pricing: Free

5. AngelList


Initially, AngelList was a resource for startups, venture capitalists, and angel investors to discover more investment options and analyze other businesses.

Yet, it lists many businesses that salespeople can search by company kind, staff count, and funding stage.

Pricing: Free

6. Product Hunt

Product Hunt

Product Hunt is on the list of upcoming companies.

It upgraded its website to incorporate an Ask platform like Quora, where users may post questions for the community to answer.

This goes beyond merely searching through the directory using keywords and filters.

Also, they've introduced a Collections function that organizes firms into categories like Email Apps or Back to School Apps.

As one of the top B2B sales prospecting tools available, Product Hunt can be qualified as a great place to find and sort B2B prospects.

Pricing: Free

7. Capterra


Capterra might be a priceless sales prospecting tool, depending on your sector or specialty.

Salespeople can search through millions of listings for various digital goods and companies on Capterra's software comparison platform by topic and category type, including ratings for Leadfeeder.

Pricing: Free

8. Clutch

The Clutch is the best resource available if you're looking for a listing of every digital agency worldwide.

It's comparable to AngelList and Capterra but differs in that it only focuses on digital agencies, including those who handle everything from marketing and advertising to mobile app development.

After sorting by area and topic, salespeople can browse for organizations by size, services, and other criteria.

Price: Free

9. MatterMark


Mattermark was entirely created with salespeople in mind, unlike other directories and databases.

You can quickly browse their business directory and sort by area, company size, industry and specialty, business model, b2b/b2c, and even how much investment the company has raised.

MatterMark connects directly with Salesforce, enabling you to add businesses to separate lists.

Additionally, establishing stored searches with more than 80 distinct data types and business and news notifications aids in automating prospecting.

Pricing: 14-day free trial; $49/month for premium plans after that

10. BuiltWith


Salespeople can locate companies that use particular software or products by using BuiltWith.

This is useful when looking for rivals in your industry or integrated technologies.

If your product works well with Google Analytics or Shopify, you can use those programs to look for websites.

You may get contact information, the typical amount spent on technology, and information about the size of the companies in addition to seeing which ones employ a given tool.

Disappointed by the $295 monthly beginning price?

Get this free Google Chrome extension, which offers a foundational understanding of the tools used to create a website.

Pricing: Google Chrome extensions are free; monthly fees for paid services begin at $295.

These are the sales prospecting tools helpful in searching for contact details.

Now that you have a ready lead list, it's time to start making sales calls.

Regrettably, only some people publish their contact information.

How do you determine which phone number or email to use?

You can locate them with our list of B2B sales prospecting software.

11. Voila Norbert

Voila Norbert

Do you need my email address?

You may quickly get someone's email address using Voila Norbert by simply entering their name and the organization they work for.

With the help of Voila Norbert's Gmail plugin, you can schedule cold emails, send automated follow-up emails, and make notes or reminders.

Pricing: Free trial; annual payments start at $49/month for premium plans.

G2 rating: 4.7/5

12. Hunter


A website called Hunter (formerly known as Email Hunter) and a Google Chrome extension is used to find email addresses from any domain.

Even a score evaluating the likelihood that the address is active is provided.

Hunter gives the format domain email addresses use, so even if you can't uncover a specific prospect's email address, you can estimate your target's contact information.

For instance, you can readily infer John Smith's email address is since most email addresses for SpaceX follow the format.

To get the maximum effect of your email marketing initiatives, Hunter will be a fantastic addition to your sales toolkit.

Pricing: Complimentary for the first 25 emails searched monthly; premium subscriptions begin at €49 per month.

G2 rating: 4.3/5

13. FindThatLead


Like Hunter, using FindThatLead only requires entering a website name to bring up a list of related email addresses.

You might also add the Google Chrome extension and use your browser to look up email addresses.

Pricing: €49/month for paid subscriptions with a free trial. (They additionally give you a 20% discount if you pay yearly.)

Capterra rating: 4.5 out of 5 stars  

14. Overloop


The integration capabilities of Overloop with well-known CRM systems like Salesforce and Hubspot Sales set it different from other email lookup solutions.

Powerful reporting and forecasting tools are also available.

Simply add a Google Chrome extension to get going. In addition, they provide additional services, including tasks, notes, and outbound email automation (for a fee).

Pricing: Paid plans start at $99 per month per user (if you take a yearly plan, you get two months free)

15. MailTester


With the ability to process many emails and deliver precise results, MailTester offers a mail validation service.

With the tool, you can verify domains, eliminate duplicate emails, prevent spam traps, keep track of bounces, and more before sending an email campaign.

Pricing: Monthly fees for 5,000 emails on paid plans begin at $19.

G2 rating: 4.2/5

16. Skrapp


Skrapp is just one of the few unique sales tools that allow you to search for email addresses connected to a LinkedIn account, unlike other email lookup services.

With the help of their Google Chrome extension, you can access a person's LinkedIn page and discover the email address they registered with.

Another helpful feature is that you can directly save your leads for future use and save time.

Pricing: Monthly fees for paid plans begin at €49.

G2 rating: 3.9/5

17. Datanyze


Datanyze assists salespeople in locating B2B contact details from LinkedIn, such as email addresses, direct phone numbers, and cell phone numbers.

They also discuss icebreakers or subjects connected to the prospect's location and online behavior.

Hence, not only can you get in touch with the appropriate parties, but you'll also be prepared!

Pricing: Paid plans begin at $29/month with a free 90-day trial for up to 10 credits per month.

G2 rating: 4.2 / 5

18. Mention


With a media monitoring tool called Mention, you may keep track of every time a certain brand or term is mentioned.

It's a simple approach to finding out what your prospect has been saying online and what others are saying.

The free version is most likely adequate for salespeople.

Nevertheless, if your marketing team currently employs Mention to keep track of brand mentions, you may utilize that data to filter leads.

Price:  Monthly fees for premium plans begin at $49.


19. Zoominfo


ZoomInfo offers a wealth of massive databases useful in qualifying leads.

Beyond locating a company's basic information, ZoomInfo enables you to delve further and discover the contact information for that company's workers, construct custom prospect lists, and even glimpse department organization diagrams.

With all this business information, you may identify the appropriate contact and prepare your outreach.

The best source is ZoomInfo if you use lead lists as a sales prospecting tool.

Pricing: Get in touch regarding pricing; a free trial is available.

G2 rating: 4.4/5

20. Vainu


The personalized sales experience that clients want may be delivered to them by teams using Vainu's sales intelligence platform.

Use Vainu's real-time corporate database's 100+ filters to find the best-fit candidates.

Pricey yet strong, it has features like the ability to track prospect lists and respond immediately when a new business meets your criteria, or a prospect seems interested in you.

Prices for paid plans begin at €6,600 per year.

G2 rating: 4.5 out of 5

21. Detective


Your sales representatives will have access to robust data from Detective that they may use to personalize contact, increase cold call conversion rates, and expand outreach.

When your prospect and their business are mentioned online, this sales prospecting tool searches the web for the most recent information.

You'll be notified of the initiatives they're participating in and who their main rivals are.

It can be integrated with Salesforce to see if you've ever closed any business with clients in the same market, region, or sector.

Pricing: Paid plans begin at $35 per month.

G2 rating: 4.6/5

22. CrystalKnows


To describe each individual's distinct personality profile based on the DISC profile, Crystal Knows examines public data and employs a special algorithm.

To modify your pitch and communication approach, for instance, you can learn how a prospect prefers to communicate and how they typically make judgments.

Also, you can install the Gmail plugin, which in Gmail offers real-time recommendations regarding the recipient's personality and communication style.

Pricing: Get in touch with them for pricing.

23. Owler


Owler is a community database that offers business information, including details about their top rivals, most recent acquisitions, income, size, and other details like their social media presence and employee count.

Pricing: Free basic plan; $35/month for premium subscriptions.

G2 rating: 4.3/5

24. Demodesk


A screen sharing and video conferencing solution on the internet is called Demodesk. 

Demodesk creates a virtual display that is entirely hosted online, unlike older solutions that just record a video of the presenter's desktop screen.

As well as preloading content (websites, documents, or Google slide presentations), creating meeting templates, and adding notes and participants can also.

It also includes many features, like calendar integration, pre-built presentation flows, automated meeting scheduling, etc.

Demodesk doesn't require downloading or using a browser extension–an even more significant feature.

Instead, a link may be clicked to access it from any device.

Increase sales with these meeting prospecting tools.

Scheduling sales calls is one of the most challenging phases in a B2B sale.

To find a time that works for everyone, you might easily spend two to three days going back and forth.

This is particularly challenging when coordinating across time zones or with numerous people.

Avoid frequent back and forth by using the following meeting tools.

25. Calendly


Prospects may easily set up calls, meetings, and demos using Calendly.

You may design a timetable depending on your availability using the tool, which syncs with your Google Calendar.

You may schedule your weekly all-hands call for Friday mornings.

After that, send a link so potential customers can choose a suitable time.

You may rapidly set up impromptu meetings and send over a clickable schedule of available hours using Calendly's Gmail plugin.

Most sales teams must use Calendly, one of those B2B sales prospecting software packages.

Pricing: Individual trials are free; monthly fees for paid programs begin at $8.

G2 rating: 4.7/5

26. Doodle


Another excellent scheduling tool with a slight variation is Doodle.

In contrast to comparable sales solutions, Doodle allows several prospects to select convenient times, after which the organizer chooses the most convenient time for everyone.

You may have access to extra features with their premium version, like customized polls, the ability to replace Doodle branding with your own, and the ability to automate reminders and messages.

Setting up calls between numerous persons makes use of this technology very well.

Pricing: A free plan and paid options begin at $7.95 monthly.

G2 rating: 4.4/5

27. Clara


Initially developed to assist companies in managing and scheduling job interviews with prospective employees, Clara is also incredibly useful for sales teams or anyone who plans many meetings.

Clara will contact the potential client on your behalf to schedule a meeting time and place when you provide her with your preferences—such as your availability and preferred meeting locations—to do so.

A prospect and multiple sales team members can meet in person as part of a team-selling strategy.

Prices begin at $99 per month per user.

Sales engagement tools for sales prospecting

Getting a prospect interested in a conversation is the next stage after connecting with them. 

Here are some sales tools that improve how your team interacts with prospects.

28. Boomerang


Boomerang is an effective Gmail add-on that functions like a tiny AI assistant within your email inbox.

There are numerous helpful features, including the option to plan an email to send to a prospect at the most suitable time.

To help you stay organized, Boomerang also has a few additional cool features.

You could configure it to send emails automatically if you don't hear back from them or to send you reminders if you don't reply to an email after a certain amount of time.

Pricing: Monthly premium plans begin at $4.98; 10 free credits are offered.

G2 score: 4.4/5 

29. Rebump


Before responding, some prospects may require four or five follow-ups; for others, three would suffice.

It can be hard to remember to send those follow-ups.

You can use Rebump to define your preferences for how many emails to send and how long to wait between them.

Also, keep tabs on each email's development.

All you have to do to have Rebump send follow-up emails for you is to enable it in your Gmail account.

Pricing: Free trial; $5/month for premium programs.

G2 rating: 4.9 out of 5 stars 

30. Bananatag (Now Staffbase) 


Bananatag is a reliable sales prospecting tool.

It connects with all popular email programs, including Gmail, Outlook, and Android, and allows for the scheduling and tracking of communications.

You can see if the recipient has opened your email and schedule when to send emails with Bananatag.

Additional capabilities include email templates, a drag-and-drop editor, and email distribution list management.

Pricing: Reach out for a custom quotation of price.

31. HubSpot Sales Hub

HubSpot Sales Hub

One of the most widely used email tracking and management solutions worldwide is HubSpot Sales Hub.

HubSpot Sales, a part of HubSpot's CRM platform, enables customers to automate repetitive sales operations like rotating leads and creating custom email sequences and templates.

Users can also track email open and click-through rates, call tracking, and email available and click-through rates.

Pricing: Free basic package; €41/mo for premium plans

G2 rating: 4.4/5

32. Yet Another Mail Merge

Yet Another Mail Merge

Regarding tracking who opens your emails, Yet Another Mail Merge is a handy tool that works with both Google Sheets and Gmail.

If you're sending out emails in mass, this is really helpful.

Pricing: Free up to 50 emails daily; premium packages start at $25 annually.

Rating: 5/5 on Product Hunt.

33. Close


Close, a robust CRM platform in and of itself, offers some excellent capabilities for cold calling.

You can, for instance, use their Power Dialer and Predictive Dialing tools to improve the volume of your outbound calls.

Close tracks outgoing calls as well, providing information on the effectiveness of your outbound marketing initiatives.

Also, it makes taking notes simple so you can keep tabs on specific prospects.

Several Leadfeeder users also benefit from the integration with Zapier to send data about website visitors straight to Close.

Pricing: Paid plans are available for $29 per month.

The rating on G2Crowd is 4.3/5.


Without having to leave Salesforce, is a Salesforce integration that aids sales representatives in maximizing their cold-calling and sales approach.

Call several persons simultaneously with one click and automatically track and report all calls within Salesforce in real time. also enables sales representatives to create lists using filters and Salesforce data.

Prices start at $69 per month for paid plans.

35. Skype


Hundreds of professionals utilize Skype, the original video and chat platform, for online conferencing, messaging, and other purposes.

Calls to other Skype accounts can be made for free.

Users can also call ordinary phone numbers through the platform with purchased credits. Integrated tools or a third-party app can be used to record Skype calls.

Pricing: Free

Rating: 4.5/5 on

36. GlobalMeet


Users need not download any software to utilize GlobalMeet because it is a cloud-based video conferencing solution. #winner

Provide your lead a link to the meeting space, and they can join the call with just one click. 

Enterprises and businesses were considered when designing GlobalMeet, and features and connectors were added to satisfy those demands.

Pricing: Get in touch.

G2 rating: 4.25 out of 5 stars 

37: Dialpad


Dialpad is a messaging app with AI support for video conferencing, contact center administration, and outbound sales dialing.

Among the features are unlimited calls, call controls, SMS and MMS, voicemail transcription, voicemail greetings, and a tool emphasizing corporations and businesses.

Pricing: Free trial; $23 per month for premium programs.

G2 rating: 4.4/5

38. Bloobirds


Bloobirds is an all-in-one platform that gives SDRs and BDRs real-time messaging support based on your B2B sales strategy across the prospecting process and workflow.

Bloobirds recommends each message based on the ideal buyer persona (ICP - ideal customer profile), target market, and the particular circumstances of the target account instead of concentrating on mass email sequences.

Also, you can create a unique sales playbook to help you assess and improve your plan for maximum performance.

Pricing: Based on the size of your sales staff, get in touch for a quote.

Score: 4.3/5 on G2

39. Vidyard


Whether you're an outgoing or inbound sales representative, personalizing your outreach and increasing response rates with video in your emails is a potent strategy.

Use Vidyard to quickly record, share, and track your videos to stand out from the competition and establish a connection with your audience.

Pricing: Free version; premium subscriptions begin at $29 per month.

G2 rating: 4.5 out of 5 stars

40. Vengreso


Use Vengreso to communicate more quickly and effectively.

Vengreso makes adding links, graphics, videos, and more to your sales communications simpler by providing a library of pre-saved, industry-standard sales messaging templates.

Pricing: Free; premium plans start at $3.97 per month.

Other tools useful in lead nurturing include

41. Pipedrive


Small firms can benefit significantly from Pipedrive, a tool for business-to-business prospecting. For handling leads and automating repetitive chores, it works incredibly well.

This application offers many capabilities, such as handling leads and deals from a customized chatbot and web forms, communication tracking, and analytics and reports to track performance.

G2 Ranking: 4.3/5 out of 1,270 reviews

Pricing starts from $15/month

42. Engagebay


This is another fantastic tool for lead nurturing.

Engagebay uses excellent marketing automation to grow your audience and cultivate client relationships.

You can automate many manual procedures with Engagebay, including email sequences. 

Additionally, it makes it simpler to track deals for greater sales growth and arrange email contacts. 

Pricing starts from Free.  

G2 Ranking: 4.6/5 out of 68 reviews 

Other tools include: 

43: Grammarly


Grammarly is the most widely used writing checker in the world.

There are about 20 million daily Grammarly users.

 20 million daily Grammarly users.

This application will analyze your writing for spelling and grammar errors when you send business communications, offer tone and word suggestions and help you write smoother sentences. 

Grammarly can be used for straightforward emails and messages.

It is also helpful when composing content-related work.

Businesses frequently use this software's premium version because it is free and readily available.

Pricing starts from Free.  

44. Canva


Canva can assist you in producing high-quality, professional designs if your business needs visual content, such as social media posts, presentations, and posters. 

To produce great content, the straightforward drag-and-drop interface offers various fonts, pictures, videos, audio content, and graphics.

Pricing starts from free

45. DocSend


Business document sharing is made easy with the help of DocSend.

You can expand your business more simply if you have access to content sharing that is rapid and safe. 

Using the highly robust link-based sharing mechanism, you may customize each user's security preferences.

When a file is accessed, you also get immediate notifications.

Additionally, you can evaluate your entire body of work. 

G2 rating Based on 193 reviews, 4.7/5. 

Pricing begins at $10 per month.

Are You Working Smart or Harder? 

To increase revenue, you need to step up your B2B prospecting.

AI bees, an AI marketing service company, has a great rating on Clutch, and we are ready to serve you.

AI bees on Clutch

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Whether you want to enhance your email marketing, maximize your social media strategy, or streamline your sales pipeline, AI bees has the resources and knowledge you require to be successful.

Therefore, why wait?

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