In the age of digital strategies and inbound marketing, many marketers have the tendency to forget about what outbound marketing can do.

What if I tell you that the traditional ways to reach your target audience still have a lot of potential left untapped?

Welcome to a journey where we will reveal secrets of outbound marketing and show how your company may radiate, attract clients, and leave a handprint in their hearts.

We shall dive into methods, techniques, and unexplored possibilities that may skyrocket the growth of your business.

So strap on, gear up to challenge the status quo, and learn everything about outbound marketing — this hidden gem of marketing.

Let’s dive in!


What Is Outbound Marketing?

Outbound marketing is like a brash explorer on the side of a mountain, shouting, "Hey, look at me!"

It entails interacting with your prospects, making them onlookers, and taking their focus to your business.

This type of marketing is all about getting the message out there and loud and proud no matter what it takes, from heartwarming cold-calls to eye-catching billboards that make people stop and look.

Below let’s cover the types of various outbound marketing.

Types of Outbound Marketing

Outbound is the traditional marketing model.

You must spend a lot of time sending messages through many channels to reach the correct individual. 

Some of these channels are:

  • Calls
  • Advertising by mail
  • Emailing masses
  • Advertisements and pop-ups
  • Billboards
  • Radio and TV ads

These channels yield substantial results for your business despite taking more time. 

Inbound Marketing vs. Outbound Marketing 

Inbound Marketing vs. Outbound Marketing 

Inbound includes paid search marketing, content marketing, and Opt-In Email marketing.

While,

Outbound includes cold calling, media buys, and email spam.

Inbound marketing is a method in which you produce content or use social media tactics to raise brand recognition so that people become aware of you.

As a result, some may visit your website for information, express interest in your product, and even decide to buy it.

On the other hand, some outbound techniques require a lot of time and work and may produce few or no leads.

Inbound strategies (cold calling, media buys, and email spam) enable you to contact people who are easier to categorize as prospects or leads.

In contrast, outbound marketing is intrusive and tries to sell things to people who may not be interested.

6 Channels to Boost Your Outbound Marketing 

Do you know which outbound tactic is working better today?

According to Databox, cold email outreach has 35% effectiveness, while tradeshows and events have less than 10% effectiveness.

A bar graph showing effective outbound marketing tactics with % popularity.

There is a reason why outbound campaigns and sales development representative (SDR) teams are reporting to marketing in greater numbers.

Outbound targets only your ideal client profile and offers scalable predictability.

Choosing which channels to use in your next outbound marketing campaign comes after you've developed your targeted lead list.

Read on to learn which channels to include to achieve the greatest performance.

1. Cold Emails

One of the most effective channels for outbound marketing campaigns is unquestionably cold email.

About 35% of marketers believe this is the most successful marketing tactic as highlighted above.

Cold email tools are a great way for startup companies to contact new customers. 

2. Cold Calls

Cold calls are the best ways to humanize your sales pitch.

This is an advantage that internet connections will not offer between businesses and their leads.

All you need is to make the cold calling personalized and fun like AJ Alonzo says,

“Now, more than ever, sales is a human-to-human connection. Cold outreach works when you treat a prospect like a human rather than another name on your list.” 

AJ Alanzo saying about personalizing the cold outreach.

After the cold calling, use your personalized target list for a follow-up.

Cold calling can generate leads when done right. 

Why?

Because the statistics have it that 69% of shoppers agreed to buy after the call, while 27% of sales representatives endorsed it as still effective. 

A visual representation showing % of shoppers that responded to cold calls and sales reps who agree cold calls still work.

But how many prospects would be willing to be reached via a call?

You can contact B2B buyers

In fact, 57% of C-level executives, 51% of directors, and 47% of managers don’t mind a cold call.

57% of C-level executives, 51% of directors, and 47% of managers don’t mind a cold call

3. SEO and Social Media Marketing

Outstanding inbound strategies for long-term traffic growth include content marketing, SEO, and social media marketing.

But, they could be more for boosting traffic in the near term, especially if your website or business is young, has few inbound links, and has few social media followers.

As you wait for the results of your content marketing and SEO efforts, search and social media ads can be helpful ways to generate traffic to your website.

As a marketer, you can develop tailored ads on socials like Facebook and Instagram.

If you choose Facebook, you can:

  • First, ensure you're investing enough in your campaigns because you need more than budgeting to ensure the effectiveness of your ads and render your investment ineffective.
  • Secondly, allow the platform to sometime after you start posting your ads.

Allow Facebook to gather the required data to optimize delivery because machine learning is important.

  • Thirdly, ensure your account is optimized by reporting on your advertising and conducting recurring audits.

You may always use our Free Facebook Advertising Performance Grader they provide for your campaign performance.

An example of a paid ad on Facebook looks like the one below. 

An example of a Facebook paid ad.

Make Outbound Look Like Inbound Marketing 

You can employ inbound marketing strategies to improve the appeal of outbound marketing to contemporary consumers.

For instance, you may produce and share great content through printed advertisements or direct mail.

These are other ways you can do outbound work as if it was inbound marketing. Here we go:

  • Start with keyword research: Create a list of business-relevant phrases using a free keyword tool so you can start using them in your search campaigns.
  • Launch Google AdWords campaigns: If you have yet to do so previously, launch a PPC campaign on Google, the most popular search engine on the internet, to start experimenting with keywords and bringing in new visitors to your website.

Ensure the ad copy contains your keywords.

  • Google Adwords campaign optimization. For the highest Quality Score, arrange your keyword groups according to relevancy.

4. Direct Mail

As long as the mail is personalized and comes with no conditions, most individuals enjoy receiving unwanted offers via physical mail.

People frequently and carefully check their mailboxes and open letters more regularly.

Direct mail outreach is more reliable, personable, and practical if you include a handwritten note and a personalized gift.

Who doesn't enjoy a little bit of wooing?

And depending on your target market, it can be one of their favourite means of communication.

HubSpot discovered that all industries’ open rate is 20.94% on average

If you use open rate as a comparison metric, you can benefit from it.

When the factors are partly controlled, for example, comparing the open rates of this week's email sent to last week's (both to the same lists) may provide some information.

According to our research, the real estate (26%) and education sectors (25%) have the greatest open rates.

The industry with the lowest open rate is, strangely enough, the computer and electronics sector.

A visual explanation of different industries' email open rates.

5. Printed Ads 

Have you heard that the print media is slowly dying off?

It’s true, but not yet.

You can use outbound marketing to reach a small audience of older citizens.

25% of older persons over 65 receive their news in print, like newspapers in the US.

25% of US older persons receive their news in print

Senior citizens have a higher percentage of believing in your brand after bumping into it in newspaper ads.

6. Billboard Ads 

Is advertisement on billboards an outdated method of marketing?

It seems so, but many companies are still doing it.

Why? Because it has a chance of converting prospects into new leads.

Billboards are effective in that, according to Arbitron National In-Car Study, 37% of Americans glanced at an outdoor advertisement each or most of the time they passed one, with 71% of them consciously scanning billboard messages while driving.

Americans glanced at an outdoor advertisement

However, with billboards, you need to be creative because you need to capture people’s attention when they are driving at high speeds or walking while thinking.

Therefore, it requires even more imagination to do it effectively than with print ads.

You must capture their attention and keep it long enough to convey your point.

Advantages and Disadvantages of Outbound Marketing

Now that the popularity of inbound marketing has shot to the moon, does it means that outbound marketing is not beneficial?

Some advantages and disadvantages come with outbound marketing.

Let’s start with the disadvantages.

The Disadvantages of Outbound Marketing

However, inbound marketing comes with its hoards of disadvantages despite encompassing a wide range of mentioned benefits.

Some of the cons relating to undertaking inbound marketing give a realistic overview of whether or not to undertake this marketing strategy:


1. Consume a lot of time

Outbound marketing tactics, on the other side, might be easier to craft but also consume a lot more effort than this.

For your campaigns to be effective and able to satisfy customers' needs, you have to monitor them incessantly the minute they use inbound marketing.

Still, creating the necessary content for outbound marketing will take most of your time.


2. Competition

Your competitors will represent another difficulty in relation to your outbound marketing efforts.

It is easy for competitors to outshine your efforts, especially when they produce the same content as yours and upload it on your social sites.

Comparative research on your competition is needed to determine how your brand is unique from their brands and check if there are opportunities to exploit.


3. Demands a Variety of Skills

It is important to have a team that encompasses different skills so as to get the best content for your marketing campaigns.

You may need an expert in copywriting, design, and technology, among other fields, as one of your team members.

The adoption of inbound marketing can be really challenging since such abilities may require a lot of time to develop, and also, for some individuals, it may be too costly to hire.

One positive thing about outbound marketing is that if well adopted then the following are going to be realized.

Advantages of Outbound Marketing

1. Increases Brand Recognition

So, outbound marketing is a super brand awareness strategy.

One of the benefits that accrue to the company by employing outbound marketing strategies is that the company can take a step ahead to reach out for new customers who could have been unaware of their existence.

Inbound communication is more of the interaction with the current clients and reaching the target demographic, whereas outbound marketing is more concerned about finding new prospects.

This will be a great strategy to market your company if you are targeting to increase clientele and lead generation.

2. Immediate Results

Small firms need to make money to sustain their way through existence.

A small firm may go bankrupt under the same circumstances, while a large firm will not be hit that hard because even if it does not get paid for four of its clients in two months, it will still be up and running with a good possibility of making revenues.

Outbound advertising is better and yields quicker results in brand exposure rather than following the time-consuming and laborious inbound operations.

3. Simple to Implement

Outbound marketing methods are typically more straightforward than inbound marketing tactics.

This is because developing content might take time.

For example, making cold calls, sending emails, and leaving letters in mailboxes is considerably simpler than planning a social media campaign.

Leave Your Outbound Marketing Campaign to AI Bees

You don’t have to spend hours developing outbound marketing efforts that never seem to provide the desired results.

AI bees is here to help.

Our cutting-edge AI technology can manage your cold email, SEO, and social media marketing campaigns, allowing you to sit back and relax as the leads come in.

We can help you contact your target audience more efficiently with our specialized algorithms, resulting in increased conversion rates and greater commercial success.

Leave it to the AI bees to help your business prosper.

Contact us today to get started!