Do you need help finding high-quality leads for your company?
Are you sick and tired of wasting time and money on futile lead-generation techniques?
Look no further than this comprehensive list of 45 lead-generation tools to supercharge your sales.
These powerful tools will assist you in precisely identifying and focusing your marketing efforts on your potential customers.
And as a bonus, we have included a free guidebook to help you attract even more qualified leads.
So buckle up and prepare to take your sales game to the next level!
What are lead generation tools?
Lead generation tools fall into many different models and categories.
Anything that helps you in the lead generation process is considered a tool. Your calendar, calling app, CRM, etc., are all components of a bigger picture: the lead generation process.
Lead generation tools are like trustworthy assistants that help you attract potential customers and turn them into buyers.
They create beautiful landing pages, show personalized pop-ups that catch your potential customer’s attention, and engage them with exciting content and social media channels.
These tools allow you to focus on building meaningful relationships with your customers and growing your business.
According to a survey, companies that use lead-generation tools are 2.2 times more likely to see an increase in their annual revenue.
This shows why lead generation tools are essential.
But how many types are out there?
Types of Lead-Generation Tools
Many types of lead-generation tools can help your organization with various strategies.
You can use the following list of the most effective tools to boost lead generation for your company:
- Inbound Lead Generation Tools
These tools help redirect those looking for your product or service to your website.
- Outbound Lead Generation Tools
Unlike inbound lead generation, these tools are the best to find and message potential leads through email, cold calls, social media, etc.
- On-page Lead Generation Tools
As the name implies, these tools help you gain leads through your lead capture forms on your website page.
- CRO Tools to Increase Leads
These tools help you increase the number of leads that convert into customers.
- Marketing Management Tools
The philosophy behind these tools is to assess campaign performance by targeting qualified leads.
- Email Marketing Tools
Email Marketing tools create nurturing campaigns and keep prospects engaged with your brand to help them navigate the buyer’s journey.
- Search Marketing Tools
They help organizations improve and increase traffic from paid and organic searches. It increases on-site leads.
Now that we've explored the different types of lead-generation tools, let's take a look at some key considerations to keep in mind when choosing the right tool for your business.
Key Considerations When Choosing a Lead Generation Tool
Here are some crucial features to consider when looking for a lead-generation tool:
The tool should offer various lead capture options, such as pop-ups, slide-ins, and floating bars.
Look for a tool that allows you to create customizable forms to collect lead data.
Ensure the lead generation tool you consider can integrate with your current tech stacks, such as CRM systems, marketing automation tools, and email platforms.
Filtering and Segmentation
The tool should provide a lead scoring system that allows you to prioritize your outreach based on the likelihood of conversion.
Analytics and Reporting
It is essential to ensure that the lead generation tool you choose includes analytics and reporting features that enable you to monitor the effectiveness of your campaigns and make informed decisions based on the data.
This will help you track the performance of your B2B lead generation efforts and optimize them for better results.
A proper lead generation tool must be easy to use, with an intuitive interface and a straightforward setup process.
Find a lead generation tool that offers reliable customer support through multiple emails, phone, and chat channels.
You must choose a lead generation tool with one or more of the above features based on your business needs. After considering the key features to look for in a lead generation tool, let's now look at some of the benefits of using one.
Benefits of Using Lead-Generation Tools
Ready to transform your business?
Brace yourself for the remarkable benefits that lead-generation tools bring to the table.
Improved Customer Insight
Lead generation tools are the best way to understand your customers’ needs immediately.
They demonstrate your weaknesses and assist you in focusing more on the reasons why people enjoy your product and service.
Knowledge is power.
Knowing your customers as much as possible helps you enhance your sales and conversion rates.
Better Qualified Leads
Though it may seem alluring, having as many leads as possible can occasionally be advantageous.
Cold calling produces a lot of leads, but the majority will never convert.
But here's the secret:
Putting targeted sales engagement together with lead nurturing and qualification results in a 50% boost in sales-ready conversations and 20% more chances to make a sale.
And the best part? You can achieve all this while slashing costs by up to 33%.
In other words, use technology and strategy to drive results and create a more personalized and practical approach to selling your products and services.
In essence, lead generation tools use different methods to score your leads so that you can prioritize those who are more likely to turn into buyers.
These tools usually assess the engagement rate, personal information, and interactions with your brand to suggest who is worthy enough to take your time and energy.
With these agile technologies, you can review your most recent leads while their memories of you are still fresh.
Refined Marketing Tactics
Good analytics tools give your team the necessary reporting to understand which marketing campaigns brought you the highest value and leads.
But it doesn't end there.
This information helps you create higher-quality similar campaigns that resonate with the most qualified leads.
Repeating this process helps draw in more valuable leads and diverts your attention from time-wasting cold leads.
Save Time Across the Board
Lead generation tools provide your sales team with the most helpful information, preventing them from wasting their time finding contact information for leads who may never convert into customers.
But here's the thing: it's not just about finding any leads. The goal is to ensure the leads you give to your sales staff are top-notch. Before sending them over, you must qualify them. It's like filtering out the gold from the gravel.
Now, you'd think everyone would support this time-saving strategy, right?
Only 56% of B2B companies, according to Marketing Sherpa, spend the time to validate leads before handing them over to their sales team. Crazy, huh?
We can't stress enough how important this step is.
Why waste time on unproductive cold leads?
Not only is it a waste of resources, but it is also a buzzkill for the whole team. We have to keep our spirits up!
Here's a quick illustration to help you understand the point:
Picture your lead-generating efforts as a fishing trip. And using lead generation strategies and tools is like having a secret map that shows you exactly where the biggest, juiciest fish are swimming.
It's a game-changer!
Now that we've gone over the benefits of using lead-generation tools, let's look at some of the best tools available in 2023.
The Best Lead Generation Tools in 2023
In 2023, you will be free to choose among many lead generation tools.
Here is a complete list of the best lead-generation tools you can implement in 2023:
AI bees is an award-winning B2B lead generation company. They use the power of AI to help marketers and sales reps close deals, by getting them targeted leads. find and qualify leads. AI bees does this by combining proprietary AI tools and growth experts.
Some of AI bees’ offerings are:
- AI Memory- to identify look-alike companies of your current top customers
- AI Snippets- to design hyper-personalized messages for each target persona
..and more. Get in touch with AI bees to know more about our CPL Scalable and Guarantee Packages.
Zendesk Sell is a virtual assistant software tool for sales teams to help them manage their sales process and customer interactions.
It offers features like lead and deal tracking, contact management, pipeline management, sales reporting, and sales automation tools such as email templates, call scheduling, and sales forecasting.
You can use Unbounce to create custom landing pages. It has many pre-built templates to choose from.
They also offer a 30-day trial; the paid plans start at $90 monthly.
LeadPages has a very functional and well-designed landing page builder.
The platform allows businesses to build Facebook ads directly inside the tool. It also has built-in payment for forms.
This is a customer relationship management tool designed mainly for sales teams.
You can track activity, build a custom sales pipeline, track emails opened and clicked, automate tasks, forecast revenue, etc., via Pipedrive. It also integrates perfectly with Leadfeeder.
Pipedrive has a free trial, but the paid plans start at $14.90 monthly.
You can upgrade this free marketing and lead capture tool to a paid version.
It has options that help you capture, store, and nurture leads. These options include pop-up forms, live chat, chatbots, etc.
HubSpot integrates with almost all CRM tools, emails, and CDP.
The prices for HobSpot range from $45 to $3,600 per month, based on your organization’s size.
Agile CRM is a virtual assistant software tool to help businesses manage customer relationships and automate sales and marketing processes.
It is flexible and user-friendly, allowing businesses to customize the software to fit their specific needs, and it can integrate with other popular business software.
It automates callbacks to connect you with prospect leads as soon as possible.
By implementing CallPage, you can enhance the number of sales calls generated from your website, reduce the time it takes to respond to leads and improve the overall quality of customer service.
All you have to do is install a widget on your website so visitors can click to call you automatically.
CallPage offers a free trial; paid plans start at $25 monthly.
It is a powerful email finder.
All you have to do is sign up and add their Chrome plugin, then search for the companies you desire on your search bar.
AeroLeads will do the remaining job for you and find you their contact information.
Vainu is a software tool that acts as a personal assistant for sales teams to help them find and prioritize potential customers who are most likely to buy their products or services.
Vainu offers features such as lead tracking, prospecting, and sales analytics, and it integrates with other popular business software like Salesforce and HubSpot.
It uses data from various sources to provide accurate and up-to-date information about potential customers, including contact information, social media profiles, and company information.
LeadFuze offers lead scoring, email automation, and CRM integration features.
It is user-friendly and integrates with other popular business software like Salesforce and HubSpot to create a seamless workflow between various tools.
LinkLead is a lead generation tool that helps businesses identify and connect with potential customers quickly and easily.
The tool uses advanced search algorithms to extract contact information from various sources and enables users to create personalized outreach campaigns.
Other key features include real-time analytics, integration with popular CRM tools, and advanced filtering options.
It is a user-friendly software tool that helps businesses automate lead generation and lead management across multiple platforms.
LeadsBridge offers advanced features to track and monitor leads.
It helps you grow your email list and increase leads and sales using its specialized conversion optimization toolkit.
You must pay $16 per month for each website.
It is a user-friendly software tool that helps businesses improve their websites’ engagement and conversion rates.
MaxTraffic offers features like website personalization, pop-ups, and live chat to capture visitors’ attention and build trust.
MaxTraffic’s customizable templates and targeting options help businesses create personalized messages and offers, leading to more leads and sales.
Leadfeeder provides businesses with a wide range of choices.
One of the benefits is that it shows you what companies have checked you out even though they have yet to fill out any forms.
Then it provides you with their contact information so that you can follow up with your potential leads.
Leedfeeder is free for the first 14 days, but its monthly paid plans start at $139.
Lead offers excellent free tools for listing, building, and capturing emails on your website. It offers popups, slide-in popups, and welcome mats.
They also provide your website with a floating social share bar and heat maps.
To benefit from all services on Sumo, you can switch from a free plan to a paid one for $49 per month.
LeadBoxer helps businesses track and identify website visitors by analyzing their behavior.
Its features include lead scoring, data enrichment, and behavioral analytics, which help businesses improve their conversion rates.
This platform makes it easy for businesses to set up a program that rewards customers for referring their friends and family to the company.
This is helpful for businesses because people are more likely to trust recommendations from people they know.
Extole’s platform helps businesses track who is referred and who should be rewarded. It also gives companies tools to make their referral program more effective.
RollWorks is a company that helps businesses find the best customers for their products or services.
They use software to identify the most promising prospects and create personalized marketing and sales campaigns to engage with them.
By focusing on the right leads, businesses can save time and resources and increase revenue.
RollWorks also provides data and insights to help businesses understand how well their campaigns are working and make improvements.
RightHello provides B2B services to help businesses find and connect with potential customers most likely interested in their offer.
They provide tools to help businesses automate their sales processes through email outreach and follow-up, saving time and effort while increasing the chances of making more sales.
It provides businesses with an on-site messaging feature that engages visitors and collects their information.
Then you can analyze their on-site or in-app behavior to create personalized messages that trigger onboarding, support, and retention.
Intercom costs $74 per month for small businesses.
Woorise is an all-in-one lead generation and marketing platform.
To reach your organizational objectives, Woorise allows you to create different campaigns, such as landing pages, forms, quizzes, etc..
It offers multi-language support and built-in analytics.
It also integrates perfectly with multiple marketing platforms, including HubSpot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe, etc. It allows you to send the new lead automatically to the tools you already use.
Their pricing starts from $29 monthly for the basic tier to $+99 for the pro level.
This SaaS startup helps you rev up your website’s conversion rate via social proof, personalization, and A/B testing.
The Proof allows you to integrate social proof messaging into your website easily.
The prices start at $79 per month.
This platform provides organizations with different lead generation forms, surveys, and quizzes.
Unlike many other form builders focused on aesthetics or advanced conditional logic, Paperform offers both features.
With Paperform, you can create customized and robust solutions that align with your unique specifications.
The prices start at $24 per month for the essentials tier and go up to $159 for the agency tier.
You can use their chatbots to simplify lead capture, lead qualification, and nurturing.
These chatbots are applicable for live chats on your websites, SMS text messaging, Messenger for Facebook and Instagram, etc.
OmniChat is a specialized chatbot builder and automation platform created by MobileMoneky. It lets you create chat campaign content once and use it on all your channels.
MobileMonkey services are available for $119 per month for the startup tier.
It enables you to automate, personalize, and optimize your cold email outreach.
You can use this tool for many purposes, such as sales development, content promotion, link building, public relations, fundraising, and lead generation.
Mailshake uses data from thousands of campaigns to generate the winning copy.
The paid plans start at $58 per month for email outreach and $83 per month per user for the sales management tier.
It helps you gather feedback from your website visitors. You can use it to show surveys and pop-up lead-generation forms on your website.
You can also ask straightforward questions of customers visiting your website, then use that information to optimize your website.
Qualaroo offers a 15-day free trial, but the paid plans start at $100 monthly.
It has many functional features, such as form analytics, on-site polls, heat maps, session replays, etc. On-site polls help you increase your conversion rates.
HotJar is free for the basic tier and $80 monthly for the business tier.
Video has become one of the best content types over the past few years and can be used as a direct lead generation channel and a tremendous brand-building channel.
Turnstile allows you to gate the video after a specific period and ask the viewer to enter their email address to continue watching.
Wistia, the product owner of Turnstile, offers a free basic tier, but to access Turnstile, you must upgrade to the Plus tier, starting at $19 per month.
It is an advanced survey tool with all the required sales features.
This tool provides respondents with a personalized PDF report based on their answers, offering them the most suitable product or service.
The value this tool provides immediately converts cold prospects into warmed-up leads.
Pointerpro also integrates with your content marketing stack so that you can quickly transfer leads to your CRM or email marketing tool.
Interestingly, you can use their answers to offer them personalized follow-ups.
The price starts at $49 per month.
It assists you in optimizing your lead generation forms.
Zuko provides forms and reports that include
- Form Overview
- Field Drop-Off Report
- Most Corrected Fields
- Real-Time Report
- Completion Time
- Problem Fields Report
- Fields Before Submission
- Field Times Report
Zuko also offers you hints to improve your forms.
They offer a 7-day free trial, but the paid plans range from $140 to $700 monthly.
ProProfs Quiz Maker
This tool helps you pick questions that enable your operators to understand the prospects’ purchasing intent and customize their interactions accordingly.
ProProfs Quiz Maker offers a 15-day free trial, and the paid plans start at $0.10 per response.
Though it has a form tool, its use case for lead generation, no matter the tool or form you use, is excellent.
Clearbit helps you shorten your job by efficiently enriching the forms. All you have to do is provide the tool with an email address or corporate domain.
This tool provides your B2B sales teams with prospects’ contact information, company details, and suggested icebreakers to warm up cold calls and emails.
Datanyze offers businesses a free trial for the first 90 days, billed annually, starting at $29 per month.
Hull.io is a tool that helps companies better understand their customers.
It collects information from different places, such as the company’s website, social media, and other channels, and puts them all together to create a complete picture of the customer.
This whole picture enables you to send personalized messages to your customers. Hull.io lets you use customer information to improve your marketing and sales efforts.
Typeform is an excellent online tool that makes creating forms, surveys, and quizzes a breeze. It’s designed to make it easy to create visually stunning and engaging forms that feel like a conversation with the respondents.
You can customize your forms to fit your needs and integrate them with other tools and applications to make your work even more efficient.
Typeform offers a variety of features to help you collect and manage data effectively, such as real-time data visualization and custom notifications.
The prices range from $25 to $83 monthly.
Hello Bar is an excellent lead-generation tool that can help businesses capture more leads and increase website conversions.
It allows you to create and customize different pop-ups, bars, and forms to display to your website visitors at the right time and place.
Hello Bar also integrates with other marketing tools like HubSpot, Mailchimp, and Aweber, which makes lead capture and management even more effortless.
Though Hello Bar offers a free plan, the paid plans range from $29 to $99 per month.
Hunter.io helps you find people’s email addresses by searching their names and companies.
Their service is free for 25 email searches and 50 email verifications; you must pay $49 per month for every 500 searches and 1000 email verifications.
Gravity Forms is a user-friendly plugin for WordPress that helps you build custom forms for your website.
You can create contact forms, surveys, and quizzes with features like payment integration and multi-page forms.
Gravity Forms also provides an intuitive drag-and-drop interface that allows you to customize your forms easily.
Additionally, it integrates with many other tools like PayPal, Stripe, and Mailchimp, making your work more efficient.
JotForm is an easy-to-use tool that helps users create custom website forms.
With a drag-and-drop interface and many templates, users can quickly design and customize forms, such as contact forms, registration forms, surveys, and quizzes.
Discover.ly is a helpful tool that provides information about the people you interact with on social media platforms.
This information can help build stronger relationships, especially for professionals, recruiters, and salespeople who want to connect with new leads or prospects.
Discover.ly is entirely free.
Leadfeeder Lite is a user-friendly web analytics tool that helps businesses track and identify website visitors.
It lists companies that visit your site, their contact information, and their behavior.
Trustmary Solo uses technology and customer feedback to create targeted campaigns to attract and convert these potential customers into paying ones.
It offers a range of features like personalized landing pages, email campaigns, and forms to collect customer information.
It also provides real-time analytics to help businesses track and manage leads effectively.
There is a wide range of pricing based on your business’s needs that you can choose from on their website.
FindThatLead is a tool that helps businesses find and verify the email addresses of potential customers.
FindThatLead uses various algorithms and sources to search for and verify email addresses and provides features such as email verification, list management, and tracking to optimize outreach efforts.
Zapier is programmable; another is automatically completed if a specific action occurs.
To clarify, if you receive an email, the email can be automatically added to Dropbox, and an alert is shown in Slack.
What type of lead generation tool should you go for?
Finding the best lead-generation tools for your company is essential for success.
Here's the scoop:
You don't have to use every software out there. Instead, pay attention to the ones supporting your company's objectives and target market. It's similar to obtaining a perfectly made outfit that fits you.
Take into account a combination of inbound and outbound strategies, as well as innovative and technical lead generation options. This way, you'll cover all the bases and ensure nothing slips through the cracks.
Remember, the choice is yours.
Since every company is different, it's essential to identify the tools that can support you in achieving your corporate goals. It's like discovering the magic ingredient that makes your company successful.
Generate Leads With AI bees
In today’s competitive market, businesses must leverage the latest tools and technologies to generate high-quality leads and grow their customer base.
The above tools are great options for businesses to streamline their lead-generation processes and increase their chances of success.
However, it is essential to note that the field of lead generation is constantly evolving, and there is always a newly emerging tool on the market.
So it is important to stay updated about how to generate more qualified leads.
And AI bees is here to help.
We are a cutting-edge lead generation company using AI to help you identify and engage with potential leads and customers.
We help you harness the power of machine learning and data analytics to find the best possible leads and connect with them in a personalized manner.
Contact us today to explore the latest lead generation technology.