Most first-time visitors leave your website immediately. But why?
People are busy, and many factors make them leave purchasing nothing. 99% of visitors hate first-time page visits.
How do you get site visitors to return to your site and convert them into sales? There are options for getting them back.
You'll need to use remarketing campaigns to optimize the value of those first visits and convert the visitors. So, is remarketing campaign worth the investment for your business? Let us find out.
Today, we will take you through ideas of remarketing you can use to build your business. Let's know the definition of remarketing.
What is Remarketing Campaign?
Remarketing campaign is magnificent digital marketing of reaching prospects who were just a few steps away from making a buy or hiring any service on your website, web page, or mobile app.
97% of people who visit your site for the first time leave buying nothing, according to studies. Thus, you need to return to them and remind them of their earlier interest in your products.
Difference between Re-Targeting and Remarketing
Both are online advertising features that aim to get back clients to sites they had checked.
What distinguishes the two is the platform they use. Re-targeting uses paid ads, while remarketing uses emails to drive customers to your site.
Most re-targeting ads are common on Facebook and Google pages. This is because the platforms have high traffic and can easily find your re-targeted client.
So how does this work? Let's find out.
How does the Remarketing Campaign work?
You give corporations permission to re-market to you when you check/click "ok" or "accept."
Ever wondered why a specific ad keeps following you around whenever you visit certain websites or social media? Well, it means someone is re-targeting you. Popular sites like Google AdWords, Facebook ads, and bing ads allow you to set up remarketing campaigns easily.
You can run a successful retargeting campaign by installing a remarketing pixel on your site that automatically adds cookies to visitors' browsers. The tracking code places cookies on the default browser of the website visitor, and it then shows Ads to them using the cookie.
When the user visits your website page where you added the remarketing script or tracking code, a cookie adds to their browser. When the same user leaves the site and visits another on the Google display network, they can see your ad based on the cookie you placed on their browser.
Hopefully, the visitor will return to your site and complete the purchase.
Knowing how it works, let us peruse the benefits of remarketing campaigns for your business.
What are the Benefits of Remarketing?
Re-targeting ads are beneficial to marketers because most users do not make purchases on their first visit. According to research, 97% of website visitors leave and never return.
Benefits of remarketing that you should not overlook:
Remarketing influence the decision of the visitor. Serving them an ad while he's browsing other sites will make them remember the work he left half done on your website.
Also, with remarketing, you can grab users' attention by offering unique visits, e.g., free shipping discounts on the product they saw earlier. It helps improve the ROI of pay-per-click campaigns by taking advantage of lost visitors and turning them into customers, thus improving conversion rates.
With remarketing, you can create ongoing reminders of brand awareness and super-charged CTAs on your brand. Retargeting is a cost-effective advertising method that increases customer retention.
What are the Types of Remarketing?
This remarketing uses the Google Display Network to display ads on web pages your previous customer visits. Standard remarketing circles its ads around apps and social media platforms.
For instance, it uses Facebook to re- targeting ads for advertising your products and services to initial clients on Facebook. Also, it uses search engines to find customers seeking your products or services.
Dynamic marketing focuses on the activities clients did on your site before exiting. For instance, if your client checked your products and stopped at the pricing page, then dynamic remarketing will provide them with ads rotating around your discounted products.
Better advertising offers to your prospects increases their chances of returning to purchase the products.
Dynamic remarketing can know the customer's interest from their searches and provide related ads. It uses the display remarketing campaign to provide your clients with relevant images with excellent captions.
If you have ever used YouTube, you already have experience with what video retargeting does. The short videos at the beginning or pops when watching a film on YouTube result from video remarketing.
It also uses Google remarketing feature to introduce videos to your prospects when browsing or using their apps.
Remarketing Lists for Search Ads (RLSA)
This strategy enables you to customize your ads to target potential clients interested in your products. So, how will you limit your ads to only interested clients?
The RLSA enables you to bid on keywords based on your customer's previous activities on your sites, exposing more clients to seeking your services.
It increases the interaction between you and interested customers. The email ads pop on your client's pages but with a polite touch because they start with greetings.
This type of campaign will enable you to reach out to every customer who previously opened your email. This makes google remarketing track your interested customers and delivers the email ad.
Which Platforms Can you Perform Your Campaign on?
Start with Google Display Network.
A report by Statista shows Google Ads is currently the biggest provider of search advertising on the market; it also has many users, nearly 4 billion.
Google display network has proven the most effective way to market campaigns. With it, you can reach about 90% of internet users driving traffic through hyper-targeted campaigns.
It's simple to use Google remarketing by using its many choices. The tracking process is more accessible by including a pixel on your website such that when a new user visits your website, they automatically add to the retargeting audience list.
You can adjust the Google code or pixel on individual pages to supplement defined categories. For example, to enhance the marketing strategy, target specific potential clients for highly targeted display adverts.
However, one of the platform's most prominent features is the integration of dynamic campaigns with Ad galleries. It is quite a simple and inexpensive way to create text, image, and video advertisements.
How does Google remarketing cost?
Google remarketing cost varies depending on your campaigns, and they go hand in hand with your online marketing. But it doesn't mean then that they are too costly. Google ads are the most cost-effective ad campaigns for advertisers compared to traditional paid advertising.
Most companies spend averagely between $0.06 -$1.23 per click on remarketing ads. Compared with the average cost per click on google search ads and display ads, with a CPC of about $2 and display ads less than 1$.
The following factors can influence your google remarketing cost ;
Your bid- How much is, do you want to pay per click?
Bidding strategy- What action you intend to pay for
Your ad schedule- What times are you planning to deliver your ads to the target audience?
Your targeting- Are you expanding or reducing your remarketing audience?
Landing page experience -If your website meets the target audience's expectations
Your average click-through rate-This is the number of clicks divided by the people who saw it—usually, a higher CRT results in a lower CPC.
Frequency cap settings- How often do people see your ads in a timeframe?
Membership duration of your target audiences- How long do people stay as your remarketing audience?
Facebook is an excellent platform for re-targeting because of its large user base. According to statistics, roughly 2.91 billion monthly active users are on Facebook.
So, imagine getting even half of these visitors to your sites; how big will your sales be? Facebook re-targeting ads ensure you get all interested customers using Facebook.
Customer Audiences is a Facebook Ads add-on. It works by generating pixels for use on websites. This allows business owners to create a targeted audience.
Facebook owns Instagram, extending that reach even further as an added advantage. While Facebook is not as profitable as the google display network, it is large enough for a business owner to have significant results still.
To set up a campaign on Facebook, add a pixel to the site, create some ads, and set up the campaign. Using Facebook for re-targeting aims to increase brand awareness.
Advertisements on Twitter
It can be pretty tricky running a re-targeting campaign on Twitter with thousands of tweets popping in every second. While many think re-targeting ads on Twitter are ineffective, they still have a purpose. Twitter pixel can collect all user's cookies identifications.
As a marketer, you can leverage Tailored Audiences on Twitter to remarketing solutions based on visitor engagement. Among the several techniques are:
Email addresses or Twitter usernames lists.
People that use the Twitter tag on a website are the target of this campaign.
Using data from a mobile app in various ways.
We should not overlook Mobile re-targeting because it can target ads for a product previously targeted. With this in mind, setting aside a specific budget for re-targeting is critical. Now that you have learned on various platforms you can use, let's now look at remarketing campaigns ideas you can steal in 2022.
What are the top Remarketing Campaign Ideas to Steal in for 2022?
Use optimized images for dynamic remarketing.
Dynamic retargeting shows ads that contain exact products and services the visitors viewed on your site.
Dynamic strategy is the perfect strategy for eCommerce entrepreneurs to re-target attention customers on the google display network. So when using it, make sure you display product-specific images from your product.
Import your analytics data into AdWords
After setting up your google analytics on your website, your analytics account will have customer interactions data.
You can link your analytic account with AdWords if you want analytics data to track your prospects' interactions. This data may include goals, transactions, metrics, etc.
You can create highly engaged re-targeting strategies with audience segmentation; this is a grand strategy to show customized ads to potential customers.
Segmentation addresses customer concerns in their buyer journey and increases your ads' click-through rates.
For instance, when a user visits your home page, you can target them with creatives to increase brand awareness. You can convince them to become paying customers if they are engaged with your products and services. In short, audience segmentation helps you create engaging campaigns.
Humans can control their emotions, but they find it hard because it's an inborn feeling. So, you can easily make your prospects check on your website by playing with their emotions.
It's said Ads with the best emotional response generates a 23% lift in sales. For example, you sell baby toys, which means your target clients are expectant mothers and those with newborn babies. The feeling of welcoming a newborn baby is overwhelming, such that taking the next step scares them.
That's where you come in; you bring your services or products when they need most. You can trigger their emotions by including a text with a cute image on your display remarketing campaign.
For example, a text can read, "Crying makes your baby sick." No mother would want his baby to get sick and would like to find why or how they could avoid this problem, thus, leading them to your site.
Offer discount codes and coupons.
Remember that day you went through products on a site and never clicked purchase? Well, it's the same case with the high traffic you receive on your site, but don't add up to the sales. So, how will you make these clients stop window shopping?
The good part is your clients have already shown an interest in your products, but chances are they are seeking cheaper products or better deals on competitor's sites.
Luckily, the dynamic remarketing campaign lets you remind them of the products they checked and lead them back to your sites. But you don't want a repeat of these clients' browsing without purchase.
Discounts and coupon codes to your clients will seal the deal. Your prospects will never ignore those super deals that make them save some petty cash.
Go for a display marketing campaign.
If you have noticed banners while browsing any websites, you are familiar with the google display campaign. Once you click on the ads, the ads will direct you to the company's website.
However, most companies don't buy the idea that essential display marketing could be better than the Google search network. What's the difference?
When you use Google search Network, your re-targeting ads will focus on active searchers, which means those clients are looking for your services and products.
The Display marketing campaign will share ads on sites your prospect regularly visits. Therefore, going for the display marketing campaign is much more effective in increasing your visibility to prospects. Your remarketing ads will appear on most websites, and keep reminding them of your products.
Unlike the PPC, it is relatively cheap; hence, you will save more while re-targeting every potential client.
You don't have to repeat the entire product purchase or service booking process to your clients. Your re-targeted clients will find it boring and probably exit before looking at your beautiful products.
Luckily, you can divide the long process into stages using funnel-stage remarketing Ads because you already know what your clients want and at what stage they exit your site.
For instance, you can create a product page that shows: About product and pricing. If the clients had already checked the product description at first, there might be no need for them to reread it. Clients can go directly to check the prices through the stages you created.
Re-targeting clients back to the right section of your website brings a high possibility of them completing their selected products.
Reach out to cart abandoners to complete the check-out process.
Online stores experience close to 88% of cart abandonment estimated to reach as much as $31 billion worth of sales.
These statistics offer sad news to online advertisers, especially if you think you did everything right-from getting the attention of a qualified lead, leading them to your landing page, showcasing your products that resonate with their needs.
These statistics offer sad news to online advertisers, especially if you think you did everything right-from getting the attention of a qualified lead, leading them to your landing page, showcasing your products that resonate with their needs. They added them to the cart but failed to complete the last process.
It is too early to give up yet because you invested a lot in the products. Remind them they didn't complete the check-out process. This reminder is all it takes to bring them back and complete the purchase.
Cross-sell to existing customers by showing complementary products
Prospect conversation with customers doesn't end there. Try re-targeting them with different ads that aim to sell them products that complement their earlier purchase.
For example, if a customer bought a smartphone, there's no need to continue showing them ads on smartphones again; you can show them ads featuring smartphone screen protectors or phone cases.
Sell crossing to existing customers means understanding products customers purchase; you can create an ad that makes sense.
Consider Filtering out people who do not spend enough time on your products.
While creating a remarketing list, an important metric you need to look at is the time spent on your site. Someone who spends more time on your site means they are interested in your products and are your customer.
The Final Note
We have scientifically proven that retargeting is beneficial to businesses.
Successfully, getting back to clients who had checked on your products creates the connection needed to finish market sales. There is no better way than using re-targeting ads and display remarketing campaigns.
Take advantage of google high numbers to find potential customers who will boost your market sales. Reach out to us today to learn more about re-targeting!