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Articles

How to Connect with C-Level Executives: An SDR's Guide

In this article, you will have a better insight into C-Level Executives and learn how to connect and engage with them successfully.

Read the article

10 Strategies A Lead Generation Consultant Should Offer

Read about the top 10 strategies a lead generation consultant can offer to help your business thrive online by attracting target leads.

Read the article

16 Types of Sales Call Reluctance and How to Overcome Them

Read about the 16 types of sales call reluctance that cause salespeople to avoid prospecting and how to avoid them.

Read the article

The 10 Best Lead Generation Techniques with AI for 2022

In this article, we'll go through the top 10 AI lead generation techniques you may use to generate new leads for your company in 2022.

Read the article

10 Best B2B Outbound Marketing Strategies for 2022

In this article, we’ll go through the best B2B outbound marketing strategies that can propel your business forward in the year 2022 and beyond.

Read the article

AI bees Ranked as 2021's Top Global Digital Marketing Company by the Manifest

AI bees is so proud to announce that The Manifest has recognized us as the global most recommended digital marketing agency for 2021!

Read the article

Not a Necessary Evil: Why Founders Should Embrace Sales

I never paid much attention to the story until I had the chance to chat with several startup tech founders at a seminar. 

Read the article

Beyond 2021: Lead Generation Strategies For Business Growth

Sales reps are not only maneuvering a minefield of savvy buyers and facing armies of hungry competitors but they are also hammered with a bombardment of misinformation.

Read the article

The Triumvirate: A Catalyst for Social and Economic Development

These three remarkable gentlemen, known as the "Triumvirate," carried The North Carolina Mutual Life Insurance Company to unprecedented success. 

Read the article

How To Create The Perfect B2B Sales Plan

Today's customers desire to do their research and make their own purchasing decisions, free of vendor interference.

Read the article

Teaching Older Workers The New Sales Technology

In this modern era, companies are starting to acknowledge the fast-paced digitalization of business. 

Read the article

Thinking of Creating a Playbook For Your Sales Development Team? It's Easy If You Do It Smart

Imagine a world where we were all given a cheat code to use while dealing with the hurdles of life.

Read the article

Social Media and the Future - Trends in 2021 and Beyond

If there’s one thing the last year has taught us with Covid-19, it’s that our lives will never remain the same again, ever!

Read the article

Marjorie Merriweather Post:The Feisty Female Mogul of the 1900s

Post may have lived like royalty, but she was so much more than a well-heeled socialite with impeccable taste.

Read the article

Age, Leadership, and Greatness

It could be stereotyping, like judging glances older individuals get while going on about their everyday lives, or about the looks and mannerisms of older people.

Read the article

Beat The Holiday Slump: How To Book Last Sales Meeting Before the Holidays

It can be quite hard trying to book a meeting with a prospect who is planning to go on a vacation during the holidays in a few weeks. Imagine if this prospect was one of those you had to work hard for, and then boom, the holidays come knocking on your door. 

Read the article

Ensuring Job and Employee Retention in the Era of Remote Working

Remote work, flexible working, or any other name given to this transformation in how we work has come to stay.

Read the article

The Ultimate Marketing Strategy for Startups

Did you know that 90% of startups fail, most of them dying within the first year? This implies that learning how to successfully and cost-effectively sell oneself is essential.

Read the article

Cold Calling vs Cold Emailing: What's Your Poison?

Cold calling vs cold emailing: Which one is better? Read this article to find out the best strategy for your B2B company.

Read the article

Cold Calling: Unethical Or Not?

I used to be in charge of making cold calls when I first started out in sales. I got a lot of encouraging feedback, and I thought I'd figured out some terrific tactics for maximizing my effectiveness on the phone.

Read the article

Madam C.J. Walker - America's first female self-made millionaire

Hair is a woman's crowning glory. And for most, using hair care products is necessary to keep their hair looking preened, polished, and beautiful at all times.

Read the article

The Best Strategy When Dealing With Unresponsive Leads

You're having a busy sales day when you receive a request notification. Naturally, you phone the client's number as soon as possible. Although they appear to have just completed filling out the form, they do not pick up. You become frustrated and wonder if following up with them is worthwhile.

Read the article

Remote Work, The Pandemic and What it Means To Have Great Leadership

Before the pandemic, 15% of US employees were working from home some of the time. When the pandemic unfolds, almost half of US employees are doing their work remotely.

Read the article

Remarketing Interactions: Key Elements To Maximize Results

Simply place the notice on the entrance, and clients will walk straight in, purchase your products, and money will begin to flow in.

Read the article

At What Point Does Sales Own Lead Generation?

Over and over, I hear the same issue. Marketing is handling all aspects of lead creation and distributing the leads to sales.

Read the article

Top Things to Learn from Marketing Legends

Marketing legends are not born with outstanding strategies. They are influenced, molded, and formed through experiences, success, and failures throughout their lifetime.

Read the article

Levi Strauss: A Life of Originality, Business Integrity, and Philanthropy

We try to follow the dictates of an era, but who among us has never owned a pair of jeans? Or a better question yet, who doesn't have a pair of jeans that we keep coming back to like a comfort blanket?

Read the article

Margaret Knight: Empowered American Female Inventor

Anyone who has ever carried groceries from the grocery store or packed a lunch for work or school may be familiar with Margaret Knight's invention, the flat-bottomed paper bag. This was the most well-known of Knight's inventions, which she patented in 1871.

Read the article

The Lady Who Stops Bullets: The Genius of Stephanie Kwolek

We celebrate all inventions that humankind has benefitted on. But sometimes, there will that one inventor who would come up with something with a hundred uses. Stephanie Kwolek was one of those.

Read the article

Factors Determining Work-Life Balance Post-Pandemic

No argument, the world has changed. This article will discuss factors determining work-life balance after the pandemic.

Read the article

How the Kellogg Brothers' 'Battling' Revolutionized American Breakfast

In the little town of Battle Creek, Michigan, the creation of the first flaked breakfast cereal is a story of sibling rivalry, a new church, and a health-food obsession. Few people know how two Michigan brothers invented and promoted Kellogg's Corn Flakes, one of the most popular cereals in America.

Read the article

Warm-up Those Cold Leads: The Fastest Ways to Connect with Prospects

In sales, we are often told we can't have them all. We must learn to walk away. 

Read the article

B2B Social Selling: The Art and Science

Let’s play a game, shall we? Put a finger down if you have an active social media account. I bet 97% of you put your finger down. A study done shows the number of people using social media from 2010 to 2018 increased by 23%.

Read the article

Edwin Binney and Harold Smith: Co-inventors of Crayola crayons

Edwin Binney and Harold Smith: American Creative EntrepreneursLearn how these cousins’ innovation changed the artistry and education of millions of children worldwide.

Read the article

Men and Women's View on Entrepreneurship: Is It Really That Different?

While we are working to ease it, the gender gap (particularly as far as entrepreneurship is concerned) continues to expand

Read the article

Recognizing Women Who Revolutionized Technology

The prominent faces for "Women in Tech" may be Marissa Mayer, Sheryl Sandberg, and Meg Whitman, but how does their popularity translate for other women in this field?

Read the article

Cold Outreach In The Era of 8-Second Attention Spans

Are you tired of collecting lists of high-quality leads, building a cold emailing plan, and receiving no response?

Read the article

The Power of Business Storytelling

Think back on the last story you read or your favorite movie. What was the main character's name? What did you find appealing about him or her? What happened to the character during the course of the film? You remember the plot in great detail.

Read the article

Age In The Workplace: How To Manage Generational Differences and Drive Your Business To Success

Never in history that the workplace becomes more interesting and exciting than it is right now.

Read the article

How To Write ‘Can’t-Wait-To-Open Emails: Improve Your Readability

It's never been more critical to send high-quality emails and content. Inboxes are jam-packed, and the number of competing emails is staggering. How will you ensure that your content gets read and that you achieve your objectives?

Read the article

Checking the Pulse of Women in Tech Today

Ada Lovelace is one of my greatest inspirations as an aspiring computer programmer who has affected my life in various ways. 

Read the article

Gender and Internet Access: The Great Divide

 If you’re perusing the internet today, then know you’re enjoying a privilege, not every woman has — access to the internet. 

Read the article

6 Email Marketing Tips All Saas Brands Need To Know

Every day, many people must read dozens of business emails. But, the task becomes more challenging with the presence of the same cliches. This happens far too frequently. 

Read the article

Your Journey Might Be One of the Biggest Comebacks

If one scrutinizes what endeavors to succeed, it is because of the leader and its employees. What failed? Its people. And what made it turn around? People. 

Read the article

How to Harness The Power of Video Marketing

Over the years, a big part of content marketing shifted to video streaming. There is no question that video’s popularity has exploded and will continue to be extremely popular in the years to come. 

Read the article

10 Useful Tips on How to Take Advantage Of Email Marketing

Many professionals feel that email marketing is on death row due to the growth of social media. But even combining the two most popular social media platforms, namely Facebook and Twitter, direct email marketing impressively gains converts 40% higher.

Read the article

How AI is Changing Personal Selling Now and Into the Future

Before you get alarmed and panic thinking your job is at risk, wouldn’t it be a better approach to ask yourself how AI can help you be more efficient and effective in your job?

Read the article

Why AI is the Future of Lead Generation

A company lives or dies by its ability to sell. Indeed, sales are the lifeline of any business. Before selling, though, a business must have 'leads.' So how were leads generated throughout history?

Read the article

Best Tips For Mitigating The Relationship Between Sales And Marketing

Do your sales and marketing teams seamlessly work together? In what ways do they collaborate, and how effective do you find them to be?

Read the article

What Makes a Top Marketing Executive?

Do you want to be among the movers and shakers of the marketing world? Then you better start thinking big and aim high to grab one of those rare-to-find executive seats. 

Read the article

The Real McCoy

Imagine riding on a train, and before long, it has to stop to let oilmen lubricate the machine to avoid breakdowns. 

Read the article

Tourism and Travel Post-Covid: What Now?

The Crisis of COVID-19 has damaged so many key businesses, particularly those that depend on human movements. 

Read the article

Gender Pay Gap: The History and Future

This article discusses the gender pay gap in industries, the struggles of the past, and hopes for the future.

Read the article

Reinventing Yourself At 50+: For Real?

Don't feel guilty if you don't know what you want to do with your life. The most interesting people I know didn't know at 22 what they wanted to do with their lives. Some of the most interesting 40-year-olds I know still don't.

Read the article

Decision Makers vs. Decision Influencers: A New Perspective

Enticing customers to decide in favor of your products and services involves technical skills and interpersonal skills. And finding the right person to talk to gets complicated each day. Should you speak to the decision-maker, or should you be finding the influencer?

Read the article

We’re All in This Together: Your Guide to Teamwork In Sales

The sales industry is quite a competitive field. For those not in sales, let me paint you a picture of how competitive the field is. 

Read the article

Growth Hacking vs Growth Marketing: What's The Difference Anyway?

If there was an award for Buzz Phrases, I believe "growth hacking" would have quite an impressive collection of plaques by now. 

Read the article

Why Digital Marketing is Important for The Manufacturing Industry

Time and again, I see manufacturers ceasing to understand the big opportunity in the competitive landscape when it comes to digital marketing.

Read the article

Hiring in Manufacturing: Meet the Challenges and Create Interest

With roles becoming increasingly technical and demanding, but fewer people choosing to pursue education and training in sectors like manufacturing. 

Read the article

Sales-Marketing Alignment: A Step By Step Guide

In your firm, marketing and sales serve two vital functions: obtaining new customers and nurturing existing ones. Both have the same end goal: to make more money.

Read the article

How To Stay Ahead of the Curve: A Guide To An Effective Sales Approach

Sales is not a sprint but a marathon. You have to stay motivated to have the stamina to win.

Read the article

LinkedIn or Facebook: Which Social Media Platform is the Best for Lead Generation?

Social media has come a long way in terms of how people are using it. This means social media platforms can provide us with visibility and the best positioning for B2B lead generation.

Read the article

99 Problems but a Niche Ain’t One: Kickstart Marketing Through your Niche

For many companies, the idea of jumping into a different marketing approach oftentimes is met with a bit of apprehension. 

Read the article

Leadership Development Plan: The SMART Way

Leaders play a crucial and critical role in every organization across industries. The success and failure of an organization hinge hugely on the quality of its leaders.

Read the article

Gender Equality in Business: the Future is Here

This article, with verified data, discusses the issue of gender equality in business and what the future holds.

Read the article

Marketing Misconceptions: What Early-Stage Tech Entrepreneurs Should Watch Out For

In the minds of many business people, marketing is just selling on a greater scale. But in reality, what is marketing, anyway?

Read the article

Florence Nightingale: The Mother of Modern Nursing

In the realm of nursing, Florence Nightingale is the most well-known name. Her work was crucial in the development of modern nursing practice, and she worked tirelessly to ensure that the patients in her care had all they needed to get well. Her Environmental Theory revolutionized nursing by establishing sanitary working environments for both patients and nurses.

Read the article

Jamsetji Tata:The ‘‘Father of Indian Industrialization’’

As John D. Rockefeller was building unimaginable wealth in the United States in the 19th century, which he would devote to improving the welfare of the nation, Jamsetji Nusserwanji Tata was doing the same in India.

Read the article

How to Fuel Your Success: Growth Marketing or Growth Hacking?

Many in the business industry would take pains to differentiate growth marketing from growth hacking. These terms have been hovering around for some time now, and since both are effective models, they deserve some clarification before being put to good use.

Read the article

Tips About Social Media For Marketing You Can't Afford To Miss

With B2B Social Media Marketing strategy, I hear these statements. They could be wrong or right because social media is a straightforward and tricky marketing channel at the same time.

Read the article

Leo Baekeland: The King of Plastics

Ever wonder why, when cooking, the plastic parts on your pots and pans don't burn?

Read the article

Melitta Bentz: Love for Coffee Led to a Multimillion Enterprise

First, thank you, Melitta Bentz, for making our mornings memorable. We could sing sonnets about coffee, but we would be nowhere without our coffee makers and their filters

Read the article

JOSEPH GAYETTY: Entrepreneur Who Revolutionized Bathroom Trips

Have you ever sat back and tried to remember why some things were invented?

Read the article

Alfred Nobel: Peace-Loving Founder Makes Everything Go Boom!

It’s amazing what we can find out in history when it comes to inventions of things that have shaped the world into what it currently is.

Read the article

The Triumvirate: A Catalyst for Social and Economic Development

These three remarkable gentlemen, known as the "Triumvirate," carried The North Carolina Mutual Life Insurance Company to unprecedented success. 

Read the article

Marjorie Merriweather Post:The Feisty Female Mogul of the 1900s

Post may have lived like royalty, but she was so much more than a well-heeled socialite with impeccable taste.

Read the article

Madam C.J. Walker - America's first female self-made millionaire

Hair is a woman's crowning glory. And for most, using hair care products is necessary to keep their hair looking preened, polished, and beautiful at all times.

Read the article

Levi Strauss: A Life of Originality, Business Integrity, and Philanthropy

We try to follow the dictates of an era, but who among us has never owned a pair of jeans? Or a better question yet, who doesn't have a pair of jeans that we keep coming back to like a comfort blanket?

Read the article

Margaret Knight: Empowered American Female Inventor

Anyone who has ever carried groceries from the grocery store or packed a lunch for work or school may be familiar with Margaret Knight's invention, the flat-bottomed paper bag. This was the most well-known of Knight's inventions, which she patented in 1871.

Read the article

The Lady Who Stops Bullets: The Genius of Stephanie Kwolek

We celebrate all inventions that humankind has benefitted on. But sometimes, there will that one inventor who would come up with something with a hundred uses. Stephanie Kwolek was one of those.

Read the article

How the Kellogg Brothers' 'Battling' Revolutionized American Breakfast

In the little town of Battle Creek, Michigan, the creation of the first flaked breakfast cereal is a story of sibling rivalry, a new church, and a health-food obsession. Few people know how two Michigan brothers invented and promoted Kellogg's Corn Flakes, one of the most popular cereals in America.

Read the article

Edwin Binney and Harold Smith: Co-inventors of Crayola crayons

Edwin Binney and Harold Smith: American Creative EntrepreneursLearn how these cousins’ innovation changed the artistry and education of millions of children worldwide.

Read the article

The Real McCoy

Imagine riding on a train, and before long, it has to stop to let oilmen lubricate the machine to avoid breakdowns. 

Read the article

Florence Nightingale: The Mother of Modern Nursing

In the realm of nursing, Florence Nightingale is the most well-known name. Her work was crucial in the development of modern nursing practice, and she worked tirelessly to ensure that the patients in her care had all they needed to get well. Her Environmental Theory revolutionized nursing by establishing sanitary working environments for both patients and nurses.

Read the article

Jamsetji Tata:The ‘‘Father of Indian Industrialization’’

As John D. Rockefeller was building unimaginable wealth in the United States in the 19th century, which he would devote to improving the welfare of the nation, Jamsetji Nusserwanji Tata was doing the same in India.

Read the article

Leo Baekeland: The King of Plastics

Ever wonder why, when cooking, the plastic parts on your pots and pans don't burn?

Read the article

Melitta Bentz: Love for Coffee Led to a Multimillion Enterprise

First, thank you, Melitta Bentz, for making our mornings memorable. We could sing sonnets about coffee, but we would be nowhere without our coffee makers and their filters

Read the article

JOSEPH GAYETTY: Entrepreneur Who Revolutionized Bathroom Trips

Have you ever sat back and tried to remember why some things were invented?

Read the article

Alfred Nobel: Peace-Loving Founder Makes Everything Go Boom!

It’s amazing what we can find out in history when it comes to inventions of things that have shaped the world into what it currently is.

Read the article

How to Connect with C-Level Executives: An SDR's Guide

In this article, you will have a better insight into C-Level Executives and learn how to connect and engage with them successfully.

Read the article

10 Strategies A Lead Generation Consultant Should Offer

Read about the top 10 strategies a lead generation consultant can offer to help your business thrive online by attracting target leads.

Read the article

16 Types of Sales Call Reluctance and How to Overcome Them

Read about the 16 types of sales call reluctance that cause salespeople to avoid prospecting and how to avoid them.

Read the article

The 10 Best Lead Generation Techniques with AI for 2022

In this article, we'll go through the top 10 AI lead generation techniques you may use to generate new leads for your company in 2022.

Read the article

10 Best B2B Outbound Marketing Strategies for 2022

In this article, we’ll go through the best B2B outbound marketing strategies that can propel your business forward in the year 2022 and beyond.

Read the article

AI bees Ranked as 2021's Top Global Digital Marketing Company by the Manifest

AI bees is so proud to announce that The Manifest has recognized us as the global most recommended digital marketing agency for 2021!

Read the article

Not a Necessary Evil: Why Founders Should Embrace Sales

I never paid much attention to the story until I had the chance to chat with several startup tech founders at a seminar. 

Read the article

Beyond 2021: Lead Generation Strategies For Business Growth

Sales reps are not only maneuvering a minefield of savvy buyers and facing armies of hungry competitors but they are also hammered with a bombardment of misinformation.

Read the article

How To Create The Perfect B2B Sales Plan

Today's customers desire to do their research and make their own purchasing decisions, free of vendor interference.

Read the article

Teaching Older Workers The New Sales Technology

In this modern era, companies are starting to acknowledge the fast-paced digitalization of business. 

Read the article

Thinking of Creating a Playbook For Your Sales Development Team? It's Easy If You Do It Smart

Imagine a world where we were all given a cheat code to use while dealing with the hurdles of life.

Read the article

Social Media and the Future - Trends in 2021 and Beyond

If there’s one thing the last year has taught us with Covid-19, it’s that our lives will never remain the same again, ever!

Read the article

Age, Leadership, and Greatness

It could be stereotyping, like judging glances older individuals get while going on about their everyday lives, or about the looks and mannerisms of older people.

Read the article

Beat The Holiday Slump: How To Book Last Sales Meeting Before the Holidays

It can be quite hard trying to book a meeting with a prospect who is planning to go on a vacation during the holidays in a few weeks. Imagine if this prospect was one of those you had to work hard for, and then boom, the holidays come knocking on your door. 

Read the article

Ensuring Job and Employee Retention in the Era of Remote Working

Remote work, flexible working, or any other name given to this transformation in how we work has come to stay.

Read the article

The Ultimate Marketing Strategy for Startups

Did you know that 90% of startups fail, most of them dying within the first year? This implies that learning how to successfully and cost-effectively sell oneself is essential.

Read the article

Cold Calling vs Cold Emailing: What's Your Poison?

Cold calling vs cold emailing: Which one is better? Read this article to find out the best strategy for your B2B company.

Read the article

Cold Calling: Unethical Or Not?

I used to be in charge of making cold calls when I first started out in sales. I got a lot of encouraging feedback, and I thought I'd figured out some terrific tactics for maximizing my effectiveness on the phone.

Read the article

The Best Strategy When Dealing With Unresponsive Leads

You're having a busy sales day when you receive a request notification. Naturally, you phone the client's number as soon as possible. Although they appear to have just completed filling out the form, they do not pick up. You become frustrated and wonder if following up with them is worthwhile.

Read the article

Remote Work, The Pandemic and What it Means To Have Great Leadership

Before the pandemic, 15% of US employees were working from home some of the time. When the pandemic unfolds, almost half of US employees are doing their work remotely.

Read the article

Remarketing Interactions: Key Elements To Maximize Results

Simply place the notice on the entrance, and clients will walk straight in, purchase your products, and money will begin to flow in.

Read the article

At What Point Does Sales Own Lead Generation?

Over and over, I hear the same issue. Marketing is handling all aspects of lead creation and distributing the leads to sales.

Read the article

Top Things to Learn from Marketing Legends

Marketing legends are not born with outstanding strategies. They are influenced, molded, and formed through experiences, success, and failures throughout their lifetime.

Read the article

Factors Determining Work-Life Balance Post-Pandemic

No argument, the world has changed. This article will discuss factors determining work-life balance after the pandemic.

Read the article

Warm-up Those Cold Leads: The Fastest Ways to Connect with Prospects

In sales, we are often told we can't have them all. We must learn to walk away. 

Read the article

B2B Social Selling: The Art and Science

Let’s play a game, shall we? Put a finger down if you have an active social media account. I bet 97% of you put your finger down. A study done shows the number of people using social media from 2010 to 2018 increased by 23%.

Read the article

Men and Women's View on Entrepreneurship: Is It Really That Different?

While we are working to ease it, the gender gap (particularly as far as entrepreneurship is concerned) continues to expand

Read the article

Recognizing Women Who Revolutionized Technology

The prominent faces for "Women in Tech" may be Marissa Mayer, Sheryl Sandberg, and Meg Whitman, but how does their popularity translate for other women in this field?

Read the article

Cold Outreach In The Era of 8-Second Attention Spans

Are you tired of collecting lists of high-quality leads, building a cold emailing plan, and receiving no response?

Read the article

The Power of Business Storytelling

Think back on the last story you read or your favorite movie. What was the main character's name? What did you find appealing about him or her? What happened to the character during the course of the film? You remember the plot in great detail.

Read the article

Age In The Workplace: How To Manage Generational Differences and Drive Your Business To Success

Never in history that the workplace becomes more interesting and exciting than it is right now.

Read the article

How To Write ‘Can’t-Wait-To-Open Emails: Improve Your Readability

It's never been more critical to send high-quality emails and content. Inboxes are jam-packed, and the number of competing emails is staggering. How will you ensure that your content gets read and that you achieve your objectives?

Read the article

Checking the Pulse of Women in Tech Today

Ada Lovelace is one of my greatest inspirations as an aspiring computer programmer who has affected my life in various ways. 

Read the article

Gender and Internet Access: The Great Divide

 If you’re perusing the internet today, then know you’re enjoying a privilege, not every woman has — access to the internet. 

Read the article

6 Email Marketing Tips All Saas Brands Need To Know

Every day, many people must read dozens of business emails. But, the task becomes more challenging with the presence of the same cliches. This happens far too frequently. 

Read the article

Your Journey Might Be One of the Biggest Comebacks

If one scrutinizes what endeavors to succeed, it is because of the leader and its employees. What failed? Its people. And what made it turn around? People. 

Read the article

How to Harness The Power of Video Marketing

Over the years, a big part of content marketing shifted to video streaming. There is no question that video’s popularity has exploded and will continue to be extremely popular in the years to come. 

Read the article

10 Useful Tips on How to Take Advantage Of Email Marketing

Many professionals feel that email marketing is on death row due to the growth of social media. But even combining the two most popular social media platforms, namely Facebook and Twitter, direct email marketing impressively gains converts 40% higher.

Read the article

How AI is Changing Personal Selling Now and Into the Future

Before you get alarmed and panic thinking your job is at risk, wouldn’t it be a better approach to ask yourself how AI can help you be more efficient and effective in your job?

Read the article

Why AI is the Future of Lead Generation

A company lives or dies by its ability to sell. Indeed, sales are the lifeline of any business. Before selling, though, a business must have 'leads.' So how were leads generated throughout history?

Read the article

Best Tips For Mitigating The Relationship Between Sales And Marketing

Do your sales and marketing teams seamlessly work together? In what ways do they collaborate, and how effective do you find them to be?

Read the article

What Makes a Top Marketing Executive?

Do you want to be among the movers and shakers of the marketing world? Then you better start thinking big and aim high to grab one of those rare-to-find executive seats. 

Read the article

Tourism and Travel Post-Covid: What Now?

The Crisis of COVID-19 has damaged so many key businesses, particularly those that depend on human movements. 

Read the article

Gender Pay Gap: The History and Future

This article discusses the gender pay gap in industries, the struggles of the past, and hopes for the future.

Read the article

Reinventing Yourself At 50+: For Real?

Don't feel guilty if you don't know what you want to do with your life. The most interesting people I know didn't know at 22 what they wanted to do with their lives. Some of the most interesting 40-year-olds I know still don't.

Read the article

Decision Makers vs. Decision Influencers: A New Perspective

Enticing customers to decide in favor of your products and services involves technical skills and interpersonal skills. And finding the right person to talk to gets complicated each day. Should you speak to the decision-maker, or should you be finding the influencer?

Read the article

We’re All in This Together: Your Guide to Teamwork In Sales

The sales industry is quite a competitive field. For those not in sales, let me paint you a picture of how competitive the field is. 

Read the article

Growth Hacking vs Growth Marketing: What's The Difference Anyway?

If there was an award for Buzz Phrases, I believe "growth hacking" would have quite an impressive collection of plaques by now. 

Read the article

Why Digital Marketing is Important for The Manufacturing Industry

Time and again, I see manufacturers ceasing to understand the big opportunity in the competitive landscape when it comes to digital marketing.

Read the article

Hiring in Manufacturing: Meet the Challenges and Create Interest

With roles becoming increasingly technical and demanding, but fewer people choosing to pursue education and training in sectors like manufacturing. 

Read the article

Sales-Marketing Alignment: A Step By Step Guide

In your firm, marketing and sales serve two vital functions: obtaining new customers and nurturing existing ones. Both have the same end goal: to make more money.

Read the article

How To Stay Ahead of the Curve: A Guide To An Effective Sales Approach

Sales is not a sprint but a marathon. You have to stay motivated to have the stamina to win.

Read the article

LinkedIn or Facebook: Which Social Media Platform is the Best for Lead Generation?

Social media has come a long way in terms of how people are using it. This means social media platforms can provide us with visibility and the best positioning for B2B lead generation.

Read the article

99 Problems but a Niche Ain’t One: Kickstart Marketing Through your Niche

For many companies, the idea of jumping into a different marketing approach oftentimes is met with a bit of apprehension. 

Read the article

Leadership Development Plan: The SMART Way

Leaders play a crucial and critical role in every organization across industries. The success and failure of an organization hinge hugely on the quality of its leaders.

Read the article

Gender Equality in Business: the Future is Here

This article, with verified data, discusses the issue of gender equality in business and what the future holds.

Read the article

Marketing Misconceptions: What Early-Stage Tech Entrepreneurs Should Watch Out For

In the minds of many business people, marketing is just selling on a greater scale. But in reality, what is marketing, anyway?

Read the article

How to Fuel Your Success: Growth Marketing or Growth Hacking?

Many in the business industry would take pains to differentiate growth marketing from growth hacking. These terms have been hovering around for some time now, and since both are effective models, they deserve some clarification before being put to good use.

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Tips About Social Media For Marketing You Can't Afford To Miss

With B2B Social Media Marketing strategy, I hear these statements. They could be wrong or right because social media is a straightforward and tricky marketing channel at the same time.

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